Associate Marketing Manager, Experiential

Polaris

About Polaris®:

For millions of people around the world, Polaris has become synonymous with adventure and passion, in both work and play.

Polaris has always forged our own path, creating new ways to help people experience the outdoors to the fullest.

Since our founding in 1954, we've been making high-quality, breakthrough products and broadening the view of powersports—whether it's launching the snowmobile industry, reinventing ATV categories year after year, developing the first purpose-built military vehicles, introducing a radical 3-wheel moto-roadster, or getting people to explore the outdoors by providing a network of ride and drive adventures.

From our entrepreneurial roots as a mechanical shop, we've grown into a global leader with more than 30 brands and multiple services responsible for the company’s growth into a major influencer on powersports and beyond. And in recent years, we've pushed the boundaries of our industry and expanded beyond powersports into adjacent markets, like commercial and military vehicles, and electric vehicles, where we can add value.

We support and serve our employees, customers and the communities in which we work, live and ride through a commitment to quality and safety and environmental stewardship. Under our guiding principle of Best People, Best Team we are committed to helping our employees unleash their full potential and develop their skills to thrive in a customer-centric environment.

We lead a business that is driven by innovation and Polaris continues to Think Outside by offering a diverse portfolio of best-in-class brands which reflect who we are as well as our pioneering approach to always improve how our customers work and play outdoors.

https://www.polaris.com/en-us/


Position Details

Associate Marketing Manager, Experiential
Job
Full-time
9/29/2020
Twin Cities Metro
Medina, MN

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to Think Outside.

Experiential Marketing is a key component of Indian Motorcycle's go to market strategy, driven by the lifestyle nature of the motorcycle category. In this role the Associate Manager will lead planning and execution of key experiential programs throughout the year for Indian Motorcycle. Primary responsibilities include planning and execution of consumer events, briefing and management of agency partners, day to day management of an event field team, management of the marketing fleet, and onsite management during key consumer events, shows and rallies. This individual will partner with brand and sales teams, external agency partners and cross-functional groups within Polaris to execute the responsibilities and drive connection in all applicable marketing channels.

ESSENTIAL DUTIES & RESPONSIBILITIES:

Lead & Execute Planning and Annual Management for Indian Motorcycle Demo Truck & Indian Motorcycle on Tour Programs.

Specific areas of responsibility:

  1. Lead a 4-6 person event field team
  2. Guidance and approval of over 250+ annual events
  3. Manage to 7 figure program budget
  4. Facilitate event awareness and collaboration with Field Sales, Dealers, and Indian owners
  5. Responsible for results and communication of event KPI metrics, including monthly counter measures as needed
  6. Lead collaboration across teams (e.g. PG&A, digital, apparel, etc.) to maximize program impact
  7. Work with agency team to develop creative and collateral to maximize impact of event activations
  8. Attend events on occasion
  9. Management of dealer & consumer demo app

Lead & Execute Planning and Management of Indian Motorcycle events:

Specific events will include both consumer and dealer network facing activations, including (but not limited to) motorcycle rallies, trade shows, dealer events & owner rides/events.

Specific areas of responsibility:

  1. Assist in event strategy, including event calendar, investment, and rationale
  2. Display layouts, contents and logistics
  3. Event budgets
  4. Develop event communications and communication calendar; communicate to internal team, web, social, field sales, agency partners, PR, dealers, and consumers. Work with cross-functional team to promote events to consumers across paid, owned, and earned media properties. Ensure execution.
  5. Lead and develop a unified plan acrosswholegoods, accessories & apparel
  6. Event staff strategy, plan and on-site execution
  7. Formulate ROI for expenditures inclusive of budget & retail goals
  8. Responsible for results and communication of event KPI metrics

Lead Management & Tracking of Indian Motorcycle's Marketing Fleet

Specific areas of responsibility:

  1. Manage fleet of 130-200 bikes at a time
  2. Maintain inventory management process, including fleet tracking & replenishment.
  3. Coordinate shipping of all motorcycles in fleet, responsible for 6 figure logistics budget

SKILLS & KNOWLEDGE:

  • Bachelor's degree is required 
  • 3-5 years of relevant marketing experience, experiential marketing preferred 
  • Proven track record of organizational and project management skills 
  • Self-motivated, proactive problem solver, focused high-achiever who consistently delivers results and has the ability to multi-task and work in a fast paced environment 
  • Highly collaborative, with strong creativity in approach to work and problem solving 
  • Excellent written, analytical, influence skills

WORKING CONDITIONS:

  • 25%-40% travel required to events, often on evenings and weekends.  
  • Travel spans the year, but peak travel season is May - September

We are an ambitious, resourceful, and driven workforce, which empowers us to Think Outside. Apply today!



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