Associate Marketing Manager - Forage Genetics

Pricing and program strategy 20%

• Support the development and implementation of the FGI pricing and product strategy to grow trait adoption, maximize profitability, deliver customer value and align with overall FGI business strategy.

• Leverage industry trends, insights, and market sizing data to drive informed decisions and achieve impactful results.

• Monitor and report on the effectiveness of pricing strategies and marketing programs

Pricing management and execution 30%

• Lead pricing execution across US and international for FGI seed brands and Private Label

• Engage with sales, review with leadership, partner with product marketing & production manager

• Work with the internal pricing team for direct support & system alignment

• Work with product manager to align product launches, lifecycles, allocations, product shortages, substitutions and discontinued products

• Define and document price process

• Support ongoing sales, operations and customer service pricing needs

Program development and support 30%

• Lead the development of marketing programs to support FGI seed brands and private label

• Engage sales, evaluate market needs, analyze financial impact, review with legal and seek sales/marketing leadership approval

• Own relationship with external vendors and coordinate any program needs

• Write-up programs, including budget/financial impacts and work with program administrator and finance to ensure understanding and approvals

• Develop tools to support the tactical execution of the programs, working closely with sales to understand needs

• Support ongoing sales, operations and customer service program needs

Licensee Marketing Support and Trait Stewardship 20%

• In partnership with channel manager, ensure communication of trait supporting activities and tools to licensees. Including, but not limited to print/digital, advertising, direct mails, tech sheets, etc.)

• Develop tools/resources specific to licensee needs to support licensed business. Including but not limited to bag/tag guidelines, TUG, stewardship

• Support trait specific marketing events and activities as needed

• Collect, document and store all current legal agreements and create a summary document of all current agreements

Required Experience/Knowledge/Skills:

• Bachelor’s degree in marketing, sales, or communications or equivalent years of experience

• Minimum 8 years successful experience in agriculture marketing (additional sales or operations experience a plus)

• Ability to work independently and in cross-functional teams.

• Proven ability to interact well with customers, suppliers, employees and management at all levels.

• Proven ability to solve and resolve issues quickly and effectively

• Demonstrated computer skills in Microsoft suite of products (Outlook, Word, Excel, Access, PowerPoint)

• Travel 15-25%

The salary range for this role is $105,040 - $157,560 . In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.