Associate Marketing Manager

About the role:

The Associate Marketing Manager will assist the Category Director (CD) and/or Senior Manager (SMM) of brand marketing with all brand elements including but not limited to Event Marketing, Social Media, Media Relations/PR Coverage, Product Sampling, and Consumer Activation Programming. The ideal candidate will have the ability to research and provide regular analytics on social media and potential strategic alliances, as well as support the Division with inputs on retailer presentations and competitive research.

Propose and execute go-to-market launch plans for NPD, core, & other strategic initiatives to grow overall brand awareness of the Hair Care category within the US market:

• Work with internal marketing partners to develop effective brand communications including TV, print, retail, digital etc. 
• Work with Category Director (CD) and/or Senior Marketing Manager (SMM) to understand P&L position and supporting Media plan for the project and inform correct decision making process 
• Collaborate with Category Director and/or SMM to execute go-to-market plans including new product launches, advertising creative, media planning, public relations, in-store execution, point of sale, promotions etc. 
• Create or adapt creative materials to be used in selling all Dyson Hair Care products 
• Work effectively with the Global team to ensure that there is alignment wherever possible and sensible 
• Manage advertising campaigns from planning through to execution 
• Coordinate with Retail Marketing team to ensure cohesive messaging across all channels 
• Work closely with retail partners on marketing initiatives to support brand productivity (ie. – Best Buy, Sephora, Ulta, QVC) 
• Collaborate with PR, social media and marketing partners & agencies to drive product business

Be the internal champion for the product:

• Deliver organizational training to ensure internal understanding and advocacy of the technology 
• Assist CD and/or SMM, and Retail team in the development and delivery of sales presentations and materials to ensure retail success 
• Collaborate with Retail team to track and analyze in-market implementation 
• Work to evaluate ROI of marketing campaigns and adjust plans as necessary 
• Provide monthly insight into the business forecasting cycle including appropriate volume forecasting and business trends 
• Support cross-functional teams with category & consumer data, and analyze & distill trend data 
• Assist with key initiatives such as brand and product line positioning, consumer focus groups, etc.

Fulfill other duties as required:

• Relish the opportunities to pick up new activities that fall broadly in the purpose of the role 
• Identify problems and find solutions

About you:

• Minimum of 3 years of business experience with a traditional Salon Professional Manufacturer, CPG and/or Beauty brand 
• Open to traditional and non-traditional CPG experience such as electronics, beauty, lifestyle marketing experience, specifically with an understanding of the premium / luxury market.
• 1+ years’ experience with direct project accountability 
• Bachelor’s Degree required 
• Must be comfortable in a fast paced, entrepreneurial environment 
• Flexibility – must be adaptable and open to taking on multiple projects and initiatives with the ability to adapt plans and direction as the business indicates 
• Entrepreneurial spirit – must be able to deal with ambiguity and willing to take risks as needed 
• Be passionate about the product – passionate about Dyson, technology and engineering 
• Project management skills – with the ability to manage budgets, deadlines, and plan, achieve and evaluate results individually and through others. 
• Knowledge of Social Media, Pop Culture, and Professional Influencers are also recommended 
• Ability to travel occasionally as required 
• Ability to lift, push and pull up to 30lbs, potentially overhead 
• Problem Solving - must be able to critically analyze data and tackle problems and present viable solutions. 
• Team player with the ability to manage & motivate people and build strong relationships with a wide range of people (across all Dyson markets) 
• Strong written and verbal communication, with the ability to effectively communicate with all levels within the organization. 
• Creativity - required to guide and challenge a team responsible for managing a dynamic brand. They need to be open to new ideas, adventurous and practical simultaneously

Benefits:

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

Financial benefits:

• Dyson Matching RSP contributions 
• Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D) 
• Short-Term and Long-Term Disability 
• Employee Referral Program 
• Generous Dyson Product Discounts

Lifestyle benefits:

• Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time 
• Generous Maternity Leave Program 
• Employee Assistance Program

Health benefits:

• Medical, Dental and Vision Coverage Options