Working with Marketing Group management, develop and execute successful marketing campaigns for our machinery equipment product catalog while defining the Group’s annual plan and priorities.
Develop promotional campaigns and campaign elements that are data driven and target customer segments (Both International & Domestic) through multiple channels.
Facilitate marketing meetings with internal stakeholders, customers, prospects and agency partners.
Prepare content for and maintain web / social media accounts.
Manage the analysis of competitive activity and industry trends reporting to management areas of opportunity, or concern.
Establish benchmarks and prepare reports on an ongoing basis that displays results and performance of marketing campaigns against identified success metrics.
Responsible for management and implementation of CRM system, oversee the general inquiries / leads data infrastructure and generate new sales.
Serve as the direct liaison between agency partners and management of the Marketing Group.
Oversee development of internal marketing training documents for the Sales Department as identified and for new sales and marketing process implementations.
Manage execution of identified projects to stay within an allocated budget scope. Understand current and potential customer landscape. Prepare copy for press releases, blog posts, and other external facing marketing elements.
Oversee and execute trade show plan including booth design, promotional materials, signage, interactive elements and logistics.
Maintain discipline, resolve problems as presented and collaborate with other areas of the company to ensure the best technical representation of product categories.
Perform other duties as requested.