The Associate Marketing Manager leads key marketing projects and manages vendors effectively in the development of compelling, award-winning creative marketing content that inspires visitors to experience Wisconsin. This position upholds Travel Wisconsin’s high standards of brand excellence through effective oversight of its marketing agency of record and creative content review of traditional, digital and social marketing products. This includes oversight over Travel Wisconsin’s social channels (Facebook, Instagram, Twitter, Pinterest, YouTube), the award-winning annual travel guide, the biannual Wisconsin Traveler magazinesand Travel Wisconsin website content producedthrough the freelance writer program.
This position serves as an expert on the Consumer Marketing Team and is supervised by the Director of Marketing. The ideal candidate possesses excellent copy editing and writing skills to review digital, social and traditional content that is developed by the Wisconsin Department of Tourism’s agencies of record, publications vendors, all with an eye towards ensuring adherence to the Travel Wisconsin brand and marketing strategy. Project management skills are essential for establishing timelines, monitoring the status of projects, assigning projects and providing guidance to vendors and internal team members.
This position is headquartered out of the Madison office and will have the option of working remotely for up to 90%. The position infrequently requires some evening and weekend travel. This schedule may change based on training or operational needs. Employees will be required to come into the office for in person collaboration meetings occurring on Tuesdays and Wednesdays. Employees will be required to report to the Madison office on their first day of employment, and work in the office two days per week for the first three months of employment. High speed internet access is required to meet the needs of remote work.