Associate Media Director, National TV

Critical Mass

Critical Mass is a team of 1,500 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.

We work with the best—Apple, Nike, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.

We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

https://www.criticalmass.com/

Position Details

Associate Media Director, National TV
Job
Full-time
10/17/2023
Chicago Illinois
Chicago, IL

You will:

  • Work with TV Activation Director, account leads, TV planning leads, and marketing science counterparts to establish attainable media objectives for national TV campaigns 
  • Ensure delivery against key milestones, build and manage timelines for TV buys, negotiation, live dates, and reporting 
  • Train and assist in the development of AMP, Planner, Sr Planner and Supervisor media skills and growth 
  • Manage AMP, Planner, Sr Planner, and Supervisor work output and volume 
  • Work as the TV planning team contact for day-to-day questions and developing appropriate courses of action 
  • Explore inventory options and innovative alternatives and develop media solutions, demonstrating strategic thinking, creativity, and solid decision-making 
  • Oversee partner relationships and buy delivery, ensuring strong level of accuracy 
  • Accurately manage investments and SOX compliant purchase authorization process 
  • Compile and interpret media research for use in media plan development 
  • Present media plans and recommendations internally and to clients 
  • Maintain responsive working relationships with internal media planners, account/PM teams, creative teams, and other media contacts 
  • Stay apprised of new opportunities by meeting with media/vendor representatives on an ongoing basis; Formulate POVs 
  • Maintain knowledge of current media industry issues and trends 
  • Help in the development of competitive analysis in order to gain knowledge of the competitive marketplace

You have:

  • Bachelor's degree, preferably with a concentration in advertising, marketing, communications or related field 
  • 8+ years of media activation and buying experience with television
  • Expertise in negotiating and buying national television and digital extensions, and maintaining strong relationships in the space 
  • At least three years management experience required 
  • Proven analytical, strategic thinking, and communication skills 
  • Proven media buying and negotiation skills 
  • Clear understanding of the media planning, buying, and reporting process 
  • Expertise planning and buying Upfront TV campaigns as well as working in the scatter market is required 
  • Digital Upfront experience is a plus 
  • Ability to work independently or as part of a team 
  • Proficient in proprietary analytics and syndicated research tools

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