Associate Media Director, Strategy

Critical Mass

Critical Mass is a team of 1,500 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.

We work with the best—Apple, Nike, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.

We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

https://www.criticalmass.com/

Position Details

Associate Media Director, Strategy
Job
Full-time
10/12/2023
Chicago Illinois
Chicago, IL

As an Associate Media Director, you are excited to put your passion for interactive marketing concepts, practices, and programs to the test. The management, leadership, and evolution of online media is on your shoulders—but your strong knowledge of integrated marketing has you covered. You’re a strategic thinker who can identify opportunities—across multidisciplinary teams—to drive successful solutions for a brand’s needs. Liaising both internally and externally with partner agencies for search, syndication, or social isn’t a problem for you. And you’re always relentlessly pursuing new opportunities, approaches, and channels within the digital realm.

You will:

  • Define, manage, and execute online media strategy. 
  • Build strong client relationships while up-selling and cross-selling to organically grow business. 
  • Identify high impact opportunities for developing breakthrough customer insights. 
  • Understand and stay on top of current and global media industry issues, trends, and opportunities. 
  • Proactively determine where and how consumer insights can make paid media campaigns successful. 
  • Partner with insight, planning, and marketing science teams to identify customer insights from data and translate that into relevant media campaigns. 
  • Work with discipline leads to identify opportunities to lead social, search, or syndication strategy that influences creative production.
  • Help shape media plans by recommending appropriate media channels to use in effective time spans. 
  • Manage third-party vendors and contractors to evaluate new opportunities on an ongoing basis. 
  • Evaluate, build, and maintain relationships in the local and national online marketing, media, and social community. 
  • Stay up-to-date on and advise clients of the latest trends in interactive media. 
  • Participate in new project development and new business efforts as required by the agency.

You have:

  • 4-6 years of online media planning and buying, social media, and search experience. 
  • 2+years in a supervisory role.
  • Strategic thinking skills to provide inventive, but measurable, solutions for client challenges. 
  • Experience with hands-on implementation and results measurement. 
  • Ability to work effectively across functional groups and geographic offices. 
  • Independent personality with the ability to work with minimal supervision. 
  • Understands the principles of media; specifically features-benefits-solutions selling, through search, digital media and emerging channels 
  • Understanding of media principles, including features-benefits-solutions selling through search, digital media, and emerging channels.

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