Associate, Media Relations

Weber Shandwick

About Us:

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018, and PRovoke’s Global Agency of the Year in 2015, 2017 and 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).

Position Details

Associate, Media Relations
Twin Cities Metro
Minneapolis, MN

The Integrated Media practice at Weber Shandwick Minneapolis has an exciting opportunity for an Associate, Integrated Media / Media Relations to join our team. This opportunity is perfect for a strategic, creative and organized individual, who is a fast-learner and keen observer of cultural trends. Ideal candidates should be passionate about media – both traditional and emerging – and exhibit a curiosity for new ways to engage.

As a crucial supporting role on client work, this individual will work closely with multiple cross-channel marketing and PR teams within the Minneapolis office and across the nation to assist in the development, execution and measurement of local and national campaigns on behalf of our clients. This individual has the confidence to actively participate in client and team projects, but also the motivation to own solo projects with an intuition of when to reach out for collaboration.

Candidates with nontraditional communications backgrounds are encouraged to apply.

  • Support the strategic development of public relations and media relations plans and campaigns 
  • Develop written media and communications materials – from media pitches to digital content 
  • Pitch media and manage coverage opportunities, as appropriate 
  • Research media topics, cultural trends, digital influencers and reporters in support of new assignments and projects 
  • Liaise with clients and assist in client communications, including developing and coordinating routine account management materials, including timelines, activity reports, client documentation and project management support 
  • Assist in the development of social media content strategies and management of social platforms on behalf of select clients 
  • Monitor, analyze and manage client coverage reports, leveraging industry measurement and listening tools to identify opportunities for growth and strategic evolution 
  • Research industry trends and develop fact sheets, briefing materials and research summaries 
  • Staff client events (when deemed safe) and manage on-site media and influencers at local and national events 
  • Work with colleagues across the country to be constantly in search of ways to improve work with identify subject matter experts, media insights and other best practices 
  • Assist in developing executional plans and proactively offer solutions on assigned programs

Basic Qualifications:

  • 1-3 years of experience in communications, marketing or PR preferred; analogous non-traditional experience welcome 
  • Experience/interest in developing media and influencer relations skills and relationships at the national, regional and trade/vertical level 
  • Consumer product, healthcare and financial service industry background a plus, but not required 
  • Excellent communication/presentation skills; verbal and written 
  • Strong attention to detail and project management skills 
  • Open to giving and receiving constructive and respectful feedback in a timely manner 
  • Ability to be a self-motivated on solo projects and proactively collaborative in team-based work 
  • Desire to continuously learn new skills and knowledge, and willingness to always share skills and knowledge with team members as well as clients 
  • Understanding of social community management best practices and platforms 
  • Commitment to personal accountability 
  • Four-year degree or equivalent work experience in communications, journalism, international relations, or a similar field required

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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