Associate Product Manager - Protection & Messaging


Cellcom is an innovative wireless company that provides nationwide service for its customer base throughout Wisconsin and Michigan, with more than 50 retail and agent locations. Cellcom is respected for its long-standing reputation of delivering extraordinary customer care, being a strong community partner, and for its renowned network, which is customized to its rural markets. As a subsidiary of Nsight, Cellcom is part of a family of companies offering complete telecommunications services.

Position Details

Associate Product Manager - Protection & Messaging
Northeast Wisconsin
De Pere, WI

The Associate Product Manager - Protection & Messaging is responsible for successful development of select Cellcom products/features in consumer & business markets. Researches and analyzes trends and markets and recommends target segments to pursue. Identifies and/or develops product sets for targeted markets. Works with Senior Marketing Communications Manager and Product Manager of Promotions to develop promotions through media communications and events. Develops business plans and is responsible for tactical implementation to include revenue projections and pricing. Develops business plan and tracking of actual results versus budget. Recommends plans of action to address report results.

1. Responsible for the management and P&L of coverage products, including Handset Protection, Apple Care and Roadside Assistance.

2. Responsible for messaging products, including SMS, MMS, CMAS, Text-2-911, Shortcodes, and RCS.

3. Create customer care and sales procedures and provides marketing updates for applicable products.

4. Assesses competitive product offerings with input from Director of Product Management.

5. Manages product development teams with engineering and/or Nbill support to develop new product offerings.

6. Develops & recommends business plans in conjunction with new product launches and recommends brand strategy for same.

7. Works with the Product Manager – Promotions to recommend promotions for applicable products.

8. Provides input to the Senior Marketing Communications Manager to establish the marketing budget for media and sales promotional mix dependent upon target markets.

9. Establishes tracking system to monitor key success factors of activities.

10. Supports training departments in development of curriculum for successful execution through sales department and customer care.

11. Performs additional related duties as requested or required.

  • Bachelors degree in business administration or marketing or equivalent experience required. 
  • 3 years marketing experience preferred, telecommunications experience preferred.
  • Locally owned company that values its employees, customers, and communities 
  • Start with 12 days of PTO + 6 paid holidays + 4 paid sick days + option to purchase additional PTO days
  • Generous Benefits including 401(k) with a 6% company match after 6 months of employment
  • Discount Wireless Plan
  • Wellness Reimbursement program
  • Free Nurse Practitioner on site
  • Tuition reimbursement

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