Associate Product Manager

Job Summary:

Overall responsibility for assisting and supporting the development and execution of the overall marketing strategy for the Pro product categories. These categories include Exhaust Ventilation product categories are the legacy products of the Broan-NuTone™ company along with our Fresh Air Systems. These product categories must incorporate futuristic innovation and market changing new ventilation solutions to solve target user pain points, while increasing their “comfort & convenience” to live a happier, healthier, and safer life, with their families in their homes.

Job Responsibilities:

• Support and assist in developing short and long-range strategic plans for assigned category, including category growth strategies (both organic and inorganic) and product portfolio roadmaps, and present to management.
• Support and assist in delivering business results for assigned category, monitor performance, and recommend and implement course correction actions, as needed. Build KPI’s for key product programs and associated measurement approaches to gauge success during the year.
• Support and assist in Lead Product Lifecycle Management of assigned categories.
• Support and assist in establishing the strategy for product marketing and provide input on new product “go to market” plan, digital marketing, market research, business intelligence, trade shows, advertising, promotional, merchandising, public relations, and marketing communications recommendations as it relates to category.
• Design and implement voice of customer systems to understand customer and consumer feedback, and track continuous improvement metrics to fuel ideation, validation, and verification of product strategy. Getting into the market to experience and learn from our customer and consumer base is critical.
• Support and assist in defining and presenting for approval the marketing requirements and business case justification for new product development scopes incorporating market dynamics, performance features, pricing, voice of customer, forecast and cross-functional team input where needed.
• Support and assist in creating and presenting, with Product Management, product training programs internally and externally to key customers related to the assigned categories.
• Lead as subject matter expert on assigned category to create product content and recommendations in support of key account management, line reviews, new account development both in person and with content as needed.
• Support and assist to ensure the new products are successfully managed and launched within the Stage-Gate process on time, on budget, and in scope in conjunction with the assigned Project Manager. Lead or provide marketing representation to cross functional new product development teams as assigned.
• Support and assist with facts, data and input to provide product input for annual marketing strategies, budgets, and plans and overarching brand and channel strategies; needed for approval of product marketing components of plan.
• Support and lead the market share opportunity matrix. Understand, via outside and internal information/estimations, the overall Pro market share and how our major competitors fit into the overall exhaust ventilation market. Detailed by product category type, both units and dollars, is critical to help lead major directives to maintain and gain future market share.

Job Requirements:

• 1-2 years of construction management, product management and/or engineering/technical experience is required. Experience in the construction trade, consumer durables, commercial goods, or consumer packaged goods is preferred.
• Potential to demonstrate experience of entrepreneurial, futuristic, and advanced thinking capabilities. Ability for creative, non-conventional ideas and concepts.
• Potential to demonstrate experience in new product development processes and projects with a track record of success in new product launches is a plus.
• Effective communicator with very good written and verbal communication skills.
• Highly motivated, well-organized, and detail-oriented.
• Possible direct, global work experience and demonstrated experience in working with people in other countries and understanding regional differences is a plus.
• Creative individual who demonstrates good problem-solving skills.
• Ability to market technical product features as customer benefits.
• Potential leadership, interpersonal and persuasion skills – able to define a vision/direction and motivate internal and external stakeholders to achieve objectives.
• Powerful teamwork and team building skills, as well as empathy and intuition for both team members and target markets alike.
• Potential to demonstrate ability to conceive, develop and launch new products using a cross-functional, stage gate approach.
• Proven ability to influence others within function and cross-functionally.

Travel Requirements:

Ability to travel approximately 10-20%, including overnight travel.