Associate Strategic Planner

Position Summary:

At FCB Chicago, the Associate Strategic Planner will be charged with understanding how channels, consumers, and brands inter-relate through primary qualitative research techniques, secondary resources, and collaboration with creative agencies.

Responsibilities:

• Collaborate with team to understand consumer issues, leverages insights, writes briefs and conducts briefings on at least one brand 
• Build collaborative relationships to include key clients in marketing and research with the assistance of team and manager 
• Support team to identify optimal messaging context for each brand, target and market and work with appropriate teams to implement the phases of strategy 
• Help manage ethnographic, online, and one-on-one consumer research 
• Conduct qualitative research, using results for both insight generation and creative development 
• Proactively assist in serving as a resource for creative ideas on brand and consumer issues 
• Work with manager and team to build, manage and communicate branding for a product

Requirements:

• 0+ years of relevant experience 
• Specialized skillset/experience in market research and data analysis 
• Bachelor’s degree and/or relevant experience required 
• FCB has adopted a hybrid working environment. It is required for employees to be in office Tuesday-Thursday and can work from home Monday and Friday 
• FCB will be implementing a vaccine mandate for employees. All employees will be required to be fully vaccinated or provide approval of an accommodation

This job description is not an exhaustive list of all functions that an employee may be required to perform, and the employee may be required to perform additional functions, reserving the right to revise the job description at any time.