B2B Marketing Manager

PS Seasoning

At PS Seasoning, our craft is flavor. For generations, we’ve dedicated ourselves to crafting the most memorable flavor profiles and experiences. To us, it’s more than just food. No matter what you are creating, we know it will be enjoyed and remembered to the very last bite.

Our unique flavor profiles are designed to make cooking easy, flavorful and fun and have been featured on Good Morning America, Fox News, USA Today, and the kitchn. With profiles that range from On The Rocks Bourbon Pepper to Adobo Honey and everything in between, we want everything you eat to be memorable. All of our products are crafted and blended in Iron Ridge, WI, USA, from our family to yours. 

https://www.psseasoning.com/


Position Details

B2B Marketing Manager
Job
Full-time
Office/WFH
100% remote
6/25/2025
Southeast Wisconsin
Richfield, WI

About the Role:

Do you have a passion for crafting strategic marketing programs in a fast-growing company? PS Seasoning & Pro Smoker are seeking a high-performing, experienced B2B Marketing Manager to join our dynamic marketing leadership team. Based at our Richfield, WI headquarters, this in-person role offers a unique opportunity to make a direct and measurable impact on two expanding brands. You’ll lead bold, results-driven initiatives that drive seasoning and equipment sales to meat processors, butcher shops, and foodservice professionals across North America. From developing high-performing, multi-channel campaigns to leading our national tradeshow strategy and sales enablement programs, you’ll play a pivotal role in expanding market share and brand influence. If you're a strategic thinker who thrives in a hands-on, entrepreneurial environment—and you're ready to take ownership of programs that fuel growth and customer engagement—this is your opportunity to step into a leadership role with plenty of room to grow.Shape 

Key Responsibilities:

B2B Strategy & Execution

  • Develop and execute multi-channel marketing plans focused on seasoning and equipment sales to meat processors, butcher shops, foodservice professionals and industrial customers.
  • Partner with Sales Leaders to identify growth opportunities, support account-based marketing efforts, and improve sales enablement and CSR (Salesforce) tools.
  • Refine and deploy targeted B2B email campaigns, paid digital advertising, trade show strategies, and customer acquisition programs that align with annual growth targets.
  • Monitor market trends, competitor activities, and customer insights to inform strategic decisions.

Trade Shows & Events

  • Lead planning and execution of 20+national and regional trade shows that support customer engagement and lead generation.
  • Create post-show strategies for lead nurturing and sales follow-up.
  • Develop and manage trade show budget and show properties, ensuring alignment with overall business objectives and financial goals.

Sales Enablement & Content Development

  • Build a comprehensive library of sales tools, including updated cut sheets, product benefit guides and catalogue, customer testimonials, training videos, and competitive comparisons.
  • Drive promotions and product launches with seasonal and operational priorities, working closely with R&D, supply chain and production, in addition to in-house creative teams.
  • Collaborate on development of customer onboarding programs and welcome kits that enhance the customer journey and improve retention.

Partnerships & Channels

  • Support distributor marketing programs that drive indirect sales and strengthen brand presence within key accounts.
  • Partner with the ecommerce and digital team to stand up new B2B web platform and increase website visibility and conversion.

What We’re Looking For:

  • 5+ years of B2B marketing experience; food manufacturing or meat processing industry experience strongly preferred.
  • Ability to translate technical specifications, product performance and data into sales materials and marketing messaging
  • Proven success in working directly with sales teams to drive lead generation, conversion, and revenue growth.
  • Experience leading a national trade show program with demonstrated ROI.
  • Hands-on experience with digital tools (Shopify), email platforms (Klaviyo), CRM systems (SalesForce), and campaign analytics.
  • Strong project management skills and the ability to execute against tight timelines.
  • Excellent communication, storytelling, and presentation skills.
  • Enthusiastic team player who thrives in an entrepreneurial, collaborative culture.

Why Join Us?

When you join the PS Family, you’ll experience:

  • Competitive Pay
  • Health, Dental, Vision & Life Insurance
  • 401(k) with Company Match
  • Paid Holidays & Vacation
  • 50% Off Employee Discount
  • Onsite Employee Events & Courtyard with Putting Green
  • A front-row seat to the best smells in the industry


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