B2B Website and E-Commerce Manager

Coilcraft is a successful, privately-held company in Cary, IL with a worldwide reputation for high quality passive electronic components. We operate in a wide range of industries, including telecommunications, computers, automotive, broadband communications and consumer electronics. We are looking for an experienced, marketing oriented individual (not a coder) to assume control of a mature, customer-centric and highly functioning web site.

Job Responsibilities:

• Manage all aspects of Coilcraft’s global web sites, mobile site, intranet and on-line shopping portal.
• Formulate strategies based on understanding the needs of electronics engineers and buyers.
• Conceive and prioritize new projects, collaborating with a team of programmers, designers and product specialists.
• Continually improve site content, usability and design.
• Support a global customer base with clear, universally understood language and icons, foreign language web sites, etc.
• Use analytics tools to monitor site traffic and usage patterns.
• Work with programmers to troubleshoot site problems and stress-test updates.
• Understand and implement good SEO practices, develop landing pages, etc.
• Serve as the data architect and participate in the creation and maintenance of databases required for our site.
• Look for opportunities to apply web technologies to other aspects of our business.
• Develop a functional level of product, customer and market knowledge through discussions with Coilcraft staff and external research.
• Approach all projects from the viewpoint of the customer, and serve as their voice within our organization.
• Personally engage site users whenever possible to elicit feedback and work through problems.
• Monitor web sites inside and outside of the electronics industry to stay current on best practices.

Job Requirements:

• Bachelors Degree.
• 7-10+ years B2B marketing leadership experience with international technical/manufacturing company. Electronics industry experience a strong plus.
• Ability to grasp technical concepts and experience working with engineers.
• Experience with web programming/development projects.
• Basic understanding of HTML and ability to edit and modify existing code.
• Experience with Dreamweaver, Photoshop, Excel, Access and Google Analytics.
• Strong collaboration, communication and interpersonal skills.
• Ability to work with cross-functional teams and senior leadership.
• Very strong attention to detail.

EOE/Minorities/Females/Veterans/Disabled

This position may require compliance with ITAR export regulations, applicants must be U.S. citizens or have permanent resident status.