Book Marketing Manager

The Book Marketing Manager develops and executes strategic marketing campaigns to maximize the reach, impact, and sales of our book releases. Working closely with authors, internal teams, and external partners, this role oversees marketing efforts from pre-release strategy through post-release performance analysis. The ideal candidate is both results driven and ministry minded, with a passion for connecting readers with life changing Christian content.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

• Campaign Strategy & Execution
  Direct the planning and execution of strategic, multi-channel marketing campaigns to drive discoverability and sales of new and backlist titles—particularly those serving pastors/leaders and core evangelical readers. Tactics may include sales channel promotions, email marketing, social and digital media, author websites and landing pages, advertising, publicity, direct mail, and conference marketing.
• Cross-Functional Collaboration
  Coordinate with editorial, publicity, design, digital, and sales teams to ensure cohesive messaging and strategic alignment. Participate in weekly publishing meetings to provide audience insights, market trends, and reader behavior that inform acquisition decisions.
• Author & Ministry Engagement
  Lead author marketing meetings to align on campaign goals and timelines, and provide coaching and tools to maximize their promotional efforts. Collaborate with ministry partners, church leaders, and other strategic networks to expand book reach and deepen audience impact.
• Audience Development & Market Research
  Identify and develop new access points to readers, influencers, and organizational networks. Consistently conduct research to identify key audience segments and develop strategies to grow engagement with our core readership.
• Sales Support & Metadata Management
  Ensure the Sales team is equipped with all necessary tools and materials to successfully sell into retail, church, and ministry channels. Oversee timely and accurate input of title metadata into internal systems (e.g., PPM).
• Conferences & Events
  Partner with the Conference Manager to evaluate and plan for conferences and events where our titles and authors can gain visibility, drive sales, and connect with target audiences. Develop marketing collateral, manage logistics, and assess the effectiveness of event participation.
• Budget Oversight
  Assist in budget planning and manage marketing expenditures for assigned book campaigns to ensure strategic use of resources and alignment with organizational goals.
• Additional Duties
  Perform other related or special projects as assigned in support of the Marketing Team and organizational mission.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Publishing, or related field.
• 3+ years of experience in marketing, preferably in book publishing or nonprofit/ministry contexts.
• Demonstrated success in managing marketing campaigns and achieving measurable results.
• Strong writing and communication skills, with a knack for storytelling and audience engagement.
• Deep understanding of the Christian marketplace, including church networks and media.
• Organized, self-motivated, and able to manage multiple projects simultaneously.
• Heart for ministry and alignment with our organization’s mission and statement of faith.

Pay or shift range: $65,000 USD to $75,000 USD.

The compensation above is the estimated hiring range for this position. Final offers are based on various factors, including skill set, experience, location, qualifications, internal equity, and other job-related reasons.