Branch Marketing Manager


About Us:

As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service.

Position Details

Branch Marketing Manager
Southwest Wisconsin
Cottage Grove, WI

STIHL is seeking a highly motivated, passionate Branch Marketing Manager to join our team! With competitive compensation, excellent benefits and exciting growth potential, it's a great time to join the STIHL team.

Position highlights include:

  • Competitive Compensation with multiple bonus opportunities 
  • Medical, Dental, Vision, Life Insurance, Short & Long Term Disability 
  • Pension Plan & 401k with employer match 
  • Vacation, Sick, & Paid Holidays

Job Duties & Responsibilities:

  • Establishes, in conjunction with Director, Branch Operations, marketing goals to ensure share of market and profitability of products, spare parts and accessories sales. 
  • Develops and executes marketing programs and plans, both short and long range, to ensure the achievement of preceding goals. 
  • Participates in overall branch management through providing counsel and input to Director. 
  • Recommends overall strategies and develops plans to implement strategies. 
  • Makes recommendations relative to budget allocations by specific media type and application. 
  • Participates in department budget development process and regularly monitors and analyzes department progress vs. plans and budget, industry developments, and company communications. 
  • Plans and oversees the branch's advertising and promotion activities, including print, electronic, and digital outlets. 
  • Communicates with outside advertising agencies and corporate marketing communications personnel regarding ongoing campaigns. 
  • Works with writers and artists and oversees copywriting, design, layout, media planning and production of promotional materials. 
  • Works with assigned manager (Director, Sales or Dealer Development) to produce and distribute dealer marketing and communications programs. 
  • May create and produce certain materials; other materials will be created and produced by outside sources. 
  • Evaluates market reactions to advertising programs; communicates with management about conditions and changes to ensure the timely adjustment of marketing and communications strategy and plans to meet changing market or competitive conditions. 
  • Uses available market research in evaluation and planning process; may conduct market research when appropriate or necessary. 
  • Supervises ancillary programs, including but not limited to, dealer database and dealer locator, Marketing Advantage Program (MAP) and iCademy® participation. 
  • May supervise administrative support necessary for the effective operation of the branch advertising and marketing functions.


  • Bachelor’s Degree in Business, Marketing, Communications, Engineering or related discipline or equivalent combination of education and experience. 
  • 10+ years related experience preferred. 
  • Performs work under minimal supervision. 
  • Handles complex issues and problems, and refers only the most complex issues to higher-level staff. 
  • Basic Microsoft software knowledge, including Word, Excel, PowerPoint & Office. 
  • Desktop publishing knowledge, including Adobe—Photo Shop/In Design, preferred. 
  • Excellent verbal and written communication skills; 
  • Must be comfortable developing and delivering presentations. 
  • Basic SAP experience preferred. 
  • Must be able to travel 5+ consecutive days per month by road and/or air.

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