Brand Analyst, Seasonal

Ferrara

For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States. Ferrara boasts a passionate team of nearly 9,000 employees creating and delivering hundreds of products sold under 20 popular brands like Brach’s®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 66 million U.S. households annually and popular Dori snacking products under brands such as Dori, Gomets, Pettiz, and Yogurte 100 in Brazil. Additionally, Jelly Belly, known world-wide for its confections, was acquired in November of 2023.

https://www.ferrara.com/us/en

Position Details

Brand Analyst, Seasonal
Job
Full-time
Office/WFH
100% remote
7/18/2025
Chicago Illinois
Chicago, IL

Want to make an impact?

The Brand Analyst is responsible for partnering with the Brand Manager in marketing strategy planning, development and implementation, portfolio and P&L management, communications, and commercialization for brands. The role contributes to cross-functional teams working with Sales, Operations, Finance, R&D (InTech) and outside agency partners in order to execute brand initiatives.

Ways you will make a difference:

Marketing Strategy

  • Assist in development and execution of annual and multi-year brand strategic plans.
  • Support brand team in management of consumer and customer marketing programs that drive consumer engagement and profitable growth with key retailers.
  • Partner with Sales Strategy and Category Management teams to ensure Sales efforts are aligned with overall brand strategy, including creation of selling stories and communication / release of sales-related materials to field team.

Portfolio and P&L Management

  • Contribute to monthly business reporting and analysis by gathering consumption and shipment data and converting into insights and storytelling.
  • Manage brand budget, own purchase order creation and invoice processing.

Communications

  • Support brand team in execution of communications plan tactics to deliver on-budget, growth-driving tactics in packaging, promotions, advertising, PR, digital and social engagement.

Commercialization

  • Execute commercialization projects from ideation to scope development through commercialization, with support from the Brand Manager.
  • Develop concept artwork for specific skus within the broader portfolio, inclusive of reviews in Dragonfly.

Team Leadership & Development

  • Support the cross-functional leadership role of Marketing in order to build a high performance cross-functional environment.
  • Demonstrate solid business acumen in project management, financials, forecasting, building a business case, customer relations and presentation skills.

Skills that will make you successful:

  • Strong project management skills; ability to cover multiple tasks and to leverage peer influence to drive projects to on-time completion
  • Strong oral/written communication skills
  • Strong analytical acumen
  • Strong creative & problem solving ability
  • Ability to learn quickly, and then act with agility
  • Comfort working independently & through ambiguity
  • Desire to operate in fast-paced, hands-on environment
  • Bias for action & passion for delivering results

Experiences that will support your success:

  • Bachelor's degree
  • 0-2 years of consumer marketing, brand management or product management experience preferred
  • Proficiency with Microsoft Office
  • Proficiency with IRI or Nielsen a plus
  • Proficiency with SAP a plus

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