Brand and Content Strategy Manager

Trane Technologies

At Trane Technologies® we Challenge Possible. Our brands – including Trane® and Thermo King® - create access to cooling and comfort in buildings and homes, transport and protect food and perishables, connect customers to elevated performance with less environmental impact, dramatically reduce energy demands and carbon emissions, and innovate with a better world in mind. We boldly challenge what’s possible for a sustainable world.

Position Details

Brand and Content Strategy Manager
Twin Cities Metro
Minneapolis, MN

Job Summary:

Responsible for the design and execution of Trane Commercial’s brand, content and product PR strategy across all utilized marketing channels. This person will define brand and content strategy, serve as managing editor across all content initiatives, collaborate with marketing and agency partners to drive positive brand awareness, engagement, and lead generation.

Key Competencies:

  • Communicates Compellingly 
  • Learns enthusiastically 
  • Advocates for customers 
  • Promotes Change 
  • Strives for excellence


  • Build and execute a brand and content strategy that drive Trane’s brand position in the market and supports and extends marketing initiatives, driving awareness and lead generation 
  • Serve as a lead strategist overseeing editorial strategy and operations, channel optimization, brand consistency, localization, analytics, and measurement 
  • Align content themes and assets to the needs of target audiences, infusing the Trane brand voice and personality 
  • Create and manage an editorial calendar mapped to business objectives, key announcements, and events 
  • Partner with marketing teams including communications, digital marketing to create and optimize content assets to increase awareness, campaign effectiveness, and lead generation as well as ensure brand guidelines are adhered to.


  • Bachelor’s degree with a concentration in Marketing, communications, journalism, public relations preferred 
  • 5-10 years of experience as a leader in brand management and multichannel content creation 
  • Demonstrated business acumen, able to articulate the business strategy and persuasively communicate the business vision and opportunities for growth 
  • Ability to deeply understand the industry landscape, business strategy and brand positioning, and translate them into consumable content and compelling stories across a variety of channels 
  • Excellent organizational skills: proven capability to manage everything from strategy to the small details needed to execute the programs 
  • Experience creating compelling messages for different target demographics

We offer competitive compensation and comprehensive benefits and programs that help our employees thrive in both their professional and personal lives. We are proud of our winning culture which is inclusive and respectful at its core. We share passion for serving customers, caring for others, and boldly challenging what’s possible for a sustainable world.

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