Brand & Creative Producer

At Northern Tool + Equipment we get up every day to serve the tradespeople who keep our country running strong and the weekend warriors who want to work like them. It’s our mission to make sure they have the right tools for the job, and an easy, hassle-free experience at our store so they can get in, get out and get on with the job at hand.

This isn’t your average marketing role. We’ve intentionally combined two high-impact disciplines—Brand Activation and Creative Production—into one powerhouse position designed for someone who thrives on juggling logistics, elevating brand experiences, and bringing creative projects to life.

You’ll be the glue between strategy and execution, overseeing the on-the-ground activation of our brand and building the structure for how we deliver both still and motion content. From the retail floor to the production studio, this role is a pivotal force in changing how we show up in the market.

If you're part creative wrangler, part operations ninja, and 100% passionate about making things happen—this role is for you. Your positive, professional, roll-up-your-sleeves-to-help attitude contributes to our winning culture and makes sure we leave a lasting impression.

Key Responsibilities:

Brand Activation Responsibilities

• Execute strategies that drive engagement, create unforgettable experiences, and reinforce our brand DNA.
• Lead the planning and execution of live and virtual events—from store activations to branded experiences.
• Manage the development and distribution of marketing materials (promotional items, digital content, displays).
• Serve as the point of contact for retailers, influencers, and brand partners—ensuring activations run smoothly and relationships stay strong.
• Track and analyze performance of activations and partnerships; recommend optimizations.
• Help manage budgets, timelines, and resources to keep programs within scope.
• Stay sharp on industry trends, consumer behavior, and new activation tech—we want ideas that push boundaries.

Creative Producer Responsibilities

• Must be highly proficient in both still and motion photography, with a strong understanding of file formats, asset archiving best practices, and related technologies to ensure efficient capture, organization, and delivery of final creative assets.
• Own the logistics and execution of all pre-pro through postproduction related to shoots (still and motion).
• Build and lead the intake and prioritization process for photo/video requests—ensuring requests are thorough, products are assembled, tested, and ready to roll prior to approving the request.
• Partner with cross-functional teams (Merchants, Marketing, Creative) to deliver work that’s aligned, efficient, and on-brand.
• Maintain quality control of imagery, including color correction and compliance with brand standards.
• Help define and evolve our content production processes—bring structure where there’s chaos.
• Balance creative vision with real-world constraints (timeline, budget, product availability, etc.).

What you will bring to the table:

• Juggle multiple projects at once without dropping the ball.
• Build and manage timelines, resources, schedules, and budgets.
• Spot risks early and solve problems quickly.
• Keep stakeholders (internal and external) informed, aligned, and supported.
• Develop streamlined workflows that help everyone move faster, better, and smarter.
• Work closely with internal teams: Creative, Marketing, Merchandising, Photo/Video, and Brand Partners.
• Be a translator between creative minds and logistical execution.
• Communicate clearly, consistently, and respectfully—no one should ever wonder where a project stands. Firm and Fair will be your motto.
• Able to lift and move up to 50 lbs (gear, products, etc.).
• Able to stand and move throughout the day—this is a high-energy, hands-on role.
• Demonstrates Northern Tool + Equipment’s 12 Core Competencies.

What Success Looks Like:

You're the person who turns chaos into clarity. Events feel seamless, content looks elevated, and teams know exactly what’s needed—because you made it happen. You don’t just get things done—you get them done better, tougher, faster than the rest.

Northern Tool + Equipment is proud to be recognized by Forbes as a Top Midsize Employer in 2023. We are committed to creating a workplace where your contributions are valued, and your professional growth is encouraged. When you join our team, you’ll enjoy a comprehensive and competitive compensation package that includes:

• Competitive Pay: Earn $66,700 to $96,210 annually, with your exact compensation personalized based on your skills, experience, and location. We believe in rewarding top talent with pay that reflects your value.
• Flexible Work Schedule: Achieve the work-life balance you deserve with our full-time, 8-hour shifts, Monday – Friday, complemented by a hybrid work schedule that allows you to work both remotely and in the office. Must be onsite at least 3 days per week.
• Comprehensive Benefits Package: Your health and well-being are our priority. We offer a variety of health plans, so you can choose what best fits your needs. Employees working 30+ hours per week enjoy a robust benefits package, including medical, dental, vision, and a 401(k) plan with an enhanced company match to support your financial future.
• Generous Employee Discount: Love our products? So do we! Enjoy a significant discount on the quality tools and equipment we offer, helping you save on the items you love to use.
• Get Paid on Your Terms: With our Daily Pay option, you don’t have to wait for payday—access your earnings whenever you need them for added financial flexibility.
• Paid Holidays: Take time to relax and recharge with 7 paid federal holidays, because we know how important it is to have time for yourself and your loved ones.
• Incentives: Be rewarded for eligible incentive programs.

When you join Northern Tool + Equipment, you're not just starting a job—you're joining a community that supports your success. Come be a part of a team where your skills, dedication, and passion are recognized and celebrated. Your future starts here!