Brand Associate

General Mills

COMPANY OVERVIEW:

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.

https://www.generalmills.com/


Position Details

Brand Associate
Job
Full-time
Office/WFH
100% remote
9/26/2023
Twin Cities Metro
Minneapolis, MN

OVERVIEW:

We believe what matters most is made at home. Therefore, we exist to help families make more homemade memories. Come support Pillsbury franchise innovation as we look to get the next generation of American families baking memories! Pillsbury is a Billion-dollar brand coming out of a 5th straight year of share growth. This brand is on fire and not slowing down, and evolving our portfolio to accelerate our everyday growth is core to our total franchise success.

We are looking for a strategic and driven Brand Associate to help lead our Pillsbury Franchise Innovation. This is a fantastic opportunity to impact the future of Pillsbury across a variety of occasions, categories, and segments! As the Brand Associate for Innovation, you will help Pillsbury become GMI’s first $2 Billion dollar brand. You will support strategy, pipeline development and commercialization across the entire refrigerated and frozen Pillsbury franchise. You will help identify and prioritize real consumer needs and develop holistic TPOs against those opportunities. You will also aid in customer meeting preparation and facilitate the tracking and performance of new launches.

In this role you will be responsible for leading cross-functional projects, providing business analysis, storytelling, and identifying new growth opportunities for the business. The Brand Associate role offers a high degree of autonomy and ownership, and it will provide you with a broad variety of experiences that will allow you to grow and develop in your career.

Come join this fun, close-knit team on a large, well-resourced, and beloved brand!

KEY ACCOUNTABILITIES:

  • Support the rolling 3-year innovation strategy through commercialization. 
  • Help assess growth opportunities, solidify strategies, and commercialize pipeline.
  • Lead executional project management tasks (CPW, eCLIPS, STEP) for Innovation across large portfolio 
  • Own and update 12Q innovation/renovation flows, support Sr. ABM in development of sales materials 
  • Analyze innovation performance metrics to inform strategy execution and new launches 
  • Support Pillsbury’s culture and team building activities

MINIMUM QUALIFICATIONS:

  • Bachelor’s Degree 
  • 2+ years of experience post-undergrad 
  • Skills: strong project management and business analyst/analytical mindset

PREFERRED QUALIFICATIONS:

  • Strong attention to detail and ability to manage multiple tasks 
  • Ability to manage and prioritize tasks based on brand priorities 
  • Ability to analyze data and create recommended actions across 4Ps 
  • Ability to influence others without formal authority
  • Understand how to apply brand strategy to execution

Salary Range:

The salary range for this position is $62300.00 - $93600.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifictions, etc. As such, pay for the succesful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.



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