Brand Builder (Advertising Manager)


Who is Gemplers?

Farm and Home direct business that supports businesses and consumers across the United States. Carrying some of the best brands you know (Carhartt, DeWalt, YETI, Patagonia, Columbia, Makita) and some that you should. We have a proud of history finding commercial grade products and we love serving customers. We believe Gempler’s is a phenomenal alternative to the big box / conglomerates. Customers can purchase on our website or call and talk to one our friendly midwestern customer service folks. We are very proud of our 81-Year-old heritage and are in midst of an exciting chapter as we are once again family owned and fiercely independent!

Where do we need help?

We’ve come a long way since Bill Gempler started his Monroe, Wisconsin tire business in 1939 making easy mobile repairs for farmers. We now sell over 25K items out of our warehouse in Janesville and have hundreds of thousands of customers who depend on us to deliver the goods. In January of 2019 we opened a small office in Mt Horeb above the post office.

We are looking for an Advertising Manager to join our team and help build our brand.

Position Details

Brand Builder (Advertising Manager)
Southwest Wisconsin
Janesville, WI

What are we looking for?

High energy, driven, and experienced marketer that will lead all brand storytelling activities. We need someone to tell our unique brand story through content, social media and more traditional PR activities. Someone that can see the potential for the brand and develop the stories, relationships, and the tactics to grow brand awareness in specific industries, customer segments, and geographies. We need a motivated self-starter who can take a project and lead from rough concept to finished project.

If you like telling other people what to do, this is not the job for you. If you have an entrepreneurial spirit, strong organizational skills, and love building a brand, we want to talk with you!

What are we looking for?

Well, not to put too fine a point on it, but a Rockstar who wants to be part of making Gempler’s the best version of itself every day. Someone who wants to be a part of creating something special. No jerks allowed.

Job Responsibilities:

  • Lead Gemplers brand storytelling strategy and execution through content marketing, advertising, and social medial 
  • Foster key relationships in B2B vertical markets to elevate brand through PR and advertising 
  • Cultivate key influencers in the social media space to run multi month influencer programs 
  • Develop content that can be placed in relevant markets and can be incorporated into site content 
  • Create media alerts and press releases 
  • Draft pitches for key vertical markets 
  • Develop and continually update media distribution list and media coverage tracker 
  • Look for media opportunities in local and national media outlets 
  • Monitor news placements across print, broadcast, and digital media 
  • Participate in brainstorms for upcoming events, campaigns, and product releases

Education & Experience:

  • 2-5 years’ experience in PR or social media role 
  • Strong working capabilities in Microsoft Office programs, database programs, research tools and electronic media 
  • Experience with content management strategies 
  • Excellent verbal and written communication skills 
  • Attention to detail 
  • Familiarity with AP style 
  • Majoring in Journalism, Marketing, Public Relations, Communications, Advertising or related field

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