Brand Channel Marketing Manager

A.O. Smith Corp.

A. O. Smith Corporation’s North America Water Treatment division is one of the leading manufacturers of water filtration and softening systems, offering a comprehensive product line featuring some of the best-known brands in North America. As a global leader, A. O. Smith and its employees pride themselves on applying innovative technology and energy-efficient solutions to products marketed worldwide. The Company's goal is to be a leading global water technology company, and our focus is on building this platform through new product development, global expansion, strategic acquisitions and partnerships. This hybrid position is located in either A. O. Smith’s Milwaukee headquarters or our Appleton, WI location. We provide competitive pay and benefits, a healthy work/life balance, and a collaborative environment that allows our people to be their best. We have a budget for and encourage ongoing education.

Position Details

Brand Channel Marketing Manager
Northeast Wisconsin
Appleton, WI

Primary Function

The Brand Marketing Manager is responsible for developing and executing customer-focused and highly effective marketing initiatives for the North American Water Treatment Professional channel, which markets our brands and products to Water Quality Dealers, contractors, wholesalers, and plumbing professionals. The ideal candidate is a results-oriented, creative, and analytical marketer. The Brand Marketing Manager reports to the Sr. Director, Brand Marketing and directly manages a team of four marketers. You will also collaborate regularly with cross-functional teams that include Sales, Customer Service, Product, Engineering, and Procurement.


  • Develop and execute strategic marketing plans for the North American Water Treatment Professional channel lines of business and brands. 
  • Work cross-functionally with Sales, Product, Engineering, and other business leaders to identify opportunities to attract prospective customers and retain existing ones. 
  • Work with Marketing and Sales leadership to effectively prioritize and shepherd new initiatives and projects from inception to competition. 
  • Design and execute product launches across various product lines and marketing channels. 
  • Lead trade show event strategy and coordinate three to five trade events per year with the help of the larger team. 
  • Leveraging customer insights and competitive research, lead merchandising over multiple brands to highlight product features and benefits and to ensure consistency across all channels and customer touch points. 
  • Represent the Brand Marketing team to cross-functional groups; be a thoughtful leader and educate the organization around approach, deliverables, and impact. 
  • Present weekly updates to senior leadership on the progress of marketing activities and the results of strategic initiatives. 
  • Work with Sr. Director, Brand Marketing to develop and refine brand strategies. 
  • Manage an internal team of four marketers, along with external agencies. 
  • Other duties as needed


  • BA/BS in marketing or a related field. 
  • Minimum of 6+ years in marketing; B2B marketing experience is a plus. 
  • Minimum of 3+ years of management experience 
  • Highly creative in devising marketing campaigns that engage, inform, and motivate. 
  • Excellent interpersonal, written and communication skills. 
  • Strong project management skills. Able to manage and prioritize a wide variety of project types that vary in timing, scope, scale. 
  • Analytic and able to interpret data, identify issues, formulate hypotheses, and turn insights into action. 
  • Positive, can-do attitude with strong initiative and follow through. 
  • Proficiency in Microsoft Office suite (Excel, Outlook, Word) required.


  • Bachelor's Degree in Marketing or Related Field

Years of Experience

  • Minimum of 5 years related work experience

We Offer

Competitive compensation package and comprehensive benefits plans which include medical and dental insurance, company-sponsored life insurance, retirement security savings plan, short- and long-term disability programs and tuition assistance.

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