Brand Consultant

Allina Health

About Allina Health:

At Allina Health, we believe in treating people—not patients. That means our care is built around relationships that help us care for the whole you—to help you get back to what matters most.

Position Details

Brand Consultant
Twin Cities Metro
Minneapolis, MN

Job Summary:

The Brand Manager will lead the development of Allina Health’s brand foundation through integrated internal and external brand campaigns. This role will help Allina Health build loyalty and create brand ambassadors among its customers and employees, including within culture, wellbeing, benefits, DEI & B, mission and more.

Principle Responsibilities:

Manage Integrated Brand Campaigns

  • Manages Allina Health’s internal and external brand campaigns from development to execution 
  • Leads cross-functional work teams to develop compelling creative and media plans to achieve brand objectives 
  • Manages agency partners and provide strategic and creative feedback on projects 
  • Reports on brand campaign results 
  • Leverages brand campaigns to tell key stories about wellbeing, DEI & B and culture both internally and externally 
  • Leverages brand campaigns to advance Talent Acquisition efforts

Manage Marketing and Communications Initiatives in Support of Allina Health Culture

  • Manages messaging strategies that support Allina Health’s culture, wellbeing, diversity and benefits goals 
  • Ensures alignment between internal and external communications initiatives 
  • Leads the development of innovative strategies and initiatives for building the Allina Health brand among employees 
  • Manages brand content for Allina Health’s annual Leadership Collaborative

Manage the Allina Health Brand Strategy

  • Leads the development of Allina Health’s brand foundation, serving as subject matter expert on brand promise, mission and purpose 
  • Develops a nuanced understanding of Allina Health’s business, ensuring alignment with brand strategy 
  • Manages Allina Health’s brand architecture framework and lead projects that further advance the master brand 
  • Partners with stakeholders to understand and identify key brand proof points

Serve as a Key Member of the Marketing and Communications Senior Leadership Team

  • Collaborates with Marketing and Communications leaders on developing and executing division strategies 
  • In partnership with peers, foster a culture of collaboration and engagement 
  • Advises executive leaders on key initiatives and decisions 
  • Other duties as assigned.

Job Requirements:

  • Bachelor's degree in Marketing, Communications or a related field required 
  • 5 to 7 years of experience in brand leadership required 
  • 5 to 7 years of experience with external marketing and internal communications required

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