Brand Content Manager

The Job: You will be managing the customer-facing assets of all web properties and customer nurturing activities, including but not limited to: brand content, content architecture, campaign ideation, technical writing, PPC landing page copy, email copy.

The Challenge: The company is scaling rapidly, and the challenge is keeping our brand content fresh, within brand guidelines, and producing results. You will be working with a lot of talented marketing, communications, and technical folks and the goals are aggressive. The challenge is to build the most effective and beyond state-of-the-art marketing operation in our sector and fulfill our goal of dominating the market. You’ll be a key player in that. Reports to: Director of Digital Marketing

How you will spend your time:

• Overseeing all internal marketing communications to ensure all customer-facing employees are adhering to brand guidelines
• Maintaining both content and promotion calendars.
• Working with the data team to ideate addressable customer segments and in-turn hypothesizing and testing communication strategies for segments
• Optimizing communication frequency and messaging to all customer segments
• Continuously improving email performance across both automated and blast campaigns.
• Complete management of all SEO initiatives as measured by increasing organic traffic volumes, lead production, and revenue generation
• Assisting social and PR teams by ensuring that all content adheres to brand guidelines while contributing ideas for brand campaigns and initiatives.
• Working closely with both design, PR, and social to bring brand education and stories to our audience Assisting the optimization team to ideate and create tests that will increase conversion rate on all brand websites

What we need:

• Minimum of 5 years of brand writing experience and 2 years of management experience
• A history of success at a direct-to-consumer eCommerce brand is a major plus, as is experienced with luxury goods brands.
• Expert in content development functioning as a creative compass to bring new ideas to our brands.
• Expert writing, proofreading, and verbal communication skills Experience creating and implementing cross-platform marketing strategies
• Track record of using segment-based personalization to effect positive business results

Cultural competencies:

• People First: We measure our success by how we touch the lives and empower the growth of our people. Unhappy people do not make happy customers.
• Customers Next: Every position in Forever Companies is there to create new customers and ensure they’re happy. Tribe: We’re dedicated to our employee’s growth and happiness and see ourselves as interconnected people with a common objective.
• Analytical: Know your numbers, why they’re essential to the organization, and deliver them consistently.
• Candor: Provide honest feedback to those you work with and be open to receiving constructive criticism.
• Vision: Know where the industry and company are headed and steer your role to ensure Forever Companies is headed in the right direction.
• Execution: Once you know the task on hand, have the skills and drive to get it done on time and to a high degree.
• Independent: Every member of the tribe should be self-starters that feel comfortable working without hand-holding or unnecessary oversight.
• Smart: We expect our employees to come into their position with the necessary intelligence to be successful and to maintain their knowledge base. Creative: All positions in Forever Companies will require you to solve problems in new and unique ways.

Compensation: $60k-$70k Standard

Benefits:

• Health/Dental/LTD/Life Insurance. STD and LTD.
• Paid Time Off and Flex Days Benefits.
• Parental Leave
• 401k

Soft benefits:

Besides working for a fantastic company, doing something that is truly unique, inspiring, and is changing the world for the better, we offer a few other perks for all of our employees:

A true People First culture that is focused on having your back and helping you be all you can be with education, training, career pathing, regular one-on-one meetings with management, and honest and frequent feedback and assistance.

$50 monthly to our well-stocked employee café to purchase coffee, snacks, lunch, etc…

Employee discounts: It’s hard to look at bling all day long and not create a solid wish list. Luckily, employees get incentives and discounts to feed that desire.

Company parties: When you’re doing something as extraordinary as we do, there are always new reasons to celebrate. We love getting everyone together throughout the year to bond over a few cold ones.

Casual environment: Leave the suit and tie at home; they’re not needed here.