BRAND EXPERIENCE PLANNER, OLD EL PASO & TOTINO'S

OVERVIEW:

Old El Paso and Totino’s are two culture-forward growth brands, and we are looking for a new Brand Experience Planner to join our team! Each of these brands present a unique opportunity for you to get exposure in all aspects of the holistic brand experience and work on projects that are on the forefront of culture. For Old El Paso, we are on a mission to bring families together and celebrate everyone’s favorite occasion of the week – taco night! For Totino’s, we have built an incredibly authentic connection with our consumer through best-in-class social content and gaming partnerships. You will play a pivotal part in continuing the momentum in these areas!

In this role you will work on the execution of many projects with specific focus on public relations, owned channel management (social, website, etc.), media, packaging, and budget management. You will have the opportunity to help with the execution of our back-half plans and pick-up right as we are setting the strategies for our next fiscal year. Throughout all these projects you will be able to showcase your skills in executional brilliance, idea orchestration, and embracing a learning mindset.

We are looking for an individual who can balance the need for creative thinking and idea generation, as well as the strength of attention to detail to ensure executional excellence and budget accuracy. As two brands rooted in culture it is important for our team to intimately know our consumer, trends in the marketplace, and innovations we can test and learn.

If you love talking about, eating, and all things pizza and tacos (and who doesn’t?) – we would love to have you join this amazing Brand Experience team!

KEY ACCOUNTABILITIES:

• Operate as the main point of contact for our PR agency leading them through strategy to execution. 
• Partner with BX Sr. Content Planner and external agencies to own management of Totino’s owned digital platforms including social media and website. 
• Partner with BX design team to lead packaging design briefs and execution across key activations. 
• Execute and traffic media campaigns ensuring on-time launch dates. 
• Identify and recommend optimizations in monthly reporting. 
• Consultant role with broader Frozen Business Unit projects as needed (i.e. Frozen Baked Goods Holiday campaigns). 
• Manage consumer budgets including oversight, payment processing and indices tracking. 
• Continually bring opportunities and ideas forward as the point for external focus and benchmarking with competitive deep dives and industry thought leadership.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree, preferably in communications, marketing, advertising, public relations, or business 
• 1-3 years of relevant experience in marketing communications (public relations, media, creative, etc.) 
• Strong ability to collaborate with multiple teams and good communication skills 
• Ability to create, build and recognize “big ideas” 
• Proven track record of executional brilliance 
• Experience managing budgets; proficient in Microsoft Excel 
• Highly organized and detail oriented 
• Ability to be flexible and work with ambiguity; self-directed 
• Learning mindset – exhibits curiosity and desire to learn

PREFERRED QUALIFICATIONS:

• Experience working across multiple brands and cross-functional teams 
• Collaborative nature – Win as a Team mindset 
• External curiosity – connected to what is happening in our industry and with competitors