KEY ACCOUNTABILITIES:
SCANR: define eComm and SCANR goals, KPIs and ongoing improvements and optimizations across:
- Search strategy: lead planning and execution of brand retailer search strategies, briefing customer marketing teams to execute superior retailer search plans
- Content: own briefing, project management and creative review process for eComm content including search-optimized copy, product detail page images, videos, brand pages and seasonal or promo content
- Measurement: partner with data analysts to consolidate search and content data into an actionable report that is shared back with the brand and customer teams
- Budget management: lead the Commerce budget & eComm budgets; partner with SRM, finance and customer marketing to identify investment gaps and ROI opportunities
Partner with performance marketing to provoke stronger brand connection and conversion through personalized national and retailer media that delivers the right message to the right audience at the right time
eCommerce subject matter expert for brand teams, actively participating in the plans process to integrate eCommerce in a bigger way and bring forward ideas and solutions to drive stronger omnichannel brand plans
Project management: this role requires a detail-oriented orchestrator who leans into agility, has a learning mindset and isn't afraid to dig in, ask questions and pivot when needed
Cross-functional Collaborator and key business partner for:
- MFOU brand teams
- Commerce teams across NAR
- Shopper marketing teams
- Central BX OU specialists: Consumer insights, strategists, multicultural marketing, price and promotions, media, performance marketing
- Central eCommerce specialists: NAR eComm, global eComm, eComm capabilities