Brand Journalist Intern

Medical College of Wisconsin

The Medical College of Wisconsin (MCW) is where a diverse group of thought leaders in science, medicine, education and community engagement work together to build a healthier future. At the core of everything we do with our partner Froedtert Hospital is academic medicine, a model—and a way of thinking—that finds scientists, physicians and students working hand-in-hand with community to solve the toughest challenges in health and society at large. Together, and with the support of the philanthropic donations through MCW or the Froedtert Hospital Foundation, we are committed to exploring every possibility to improve health in the region, the state and beyond.

More than 1,400 students are enrolled in MCW’s medical school and graduate school programs in Milwaukee, Green Bay, and Central Wisconsin. MCW’s School of Pharmacy opened in 2017. A major national research center, MCW is the largest research institution in the Milwaukee metro area and second largest in Wisconsin. In FY2016, faculty received more than $184 million in external support for research, teaching, training and related purposes. This total includes highly competitive research and training awards from the National Institutes of Health (NIH). Annually, MCW faculty direct or collaborate on more than 3,100 research studies, including clinical trials. Additionally, more than 1,500 physicians provide care in virtually every specialty of medicine for more than 525,000 patients annually.

Position Details

Brand Journalist Intern
Southeast Wisconsin
Milwaukee, WI


The Brand Storyteller and Awareness Ambassador is a Communications team member and responsible for development of content for MCW’s internal and external channels, including, but not limited to Intranet, news releases, social media channels, newsroom stories, publications, and more.

The content will be designed to engage and compel internal and external audiences, improve site search engine rankings, site traffic and overall credibility for the brand.

Media relations is a key component of this internship as well. Having a “nose for the news,” and developing the skill of crafting story ideas highlighting MCW’s key strategic priorities to members of the media will be a key skill and takeaway.

This position will be responsible for creating new and unique content in multiple forms – written, image and video and propelling forward the brand awareness in proactive media outreach.

Primary Functions:

  • Write articles, research, gather information, interview faculty, staff and students as needed, follow fact-checking and approval process for producing articles for MCW print and electronic pieces.
  • Find and craft stories to proactively pitch to local, regional and national media Keep up on local, regional and national media moves and opportunities.
  • Ensure content publishing is SEO-optimized Work with video content – gaining, optimizing and highlighting.
  • Analyze and provide insights on content performance and recommendations for improvement 
  • Provide suggestions for content for social media.
  • Collaborate with team.
  • Coordinate/manage ad hoc marketing projects, as assigned.
  • Assist with public relations, social and other marketing team duties to propel initiatives and campaigns forward.
  • Research science bloggers, and interact with them on social media.
  • Proactively seek out popular science bloggers and interact with them on social media 
  • Update media lists, and research appropriate contacts.
  • Maintain clippings 
  • Assist with reporting 
  • Report progress to Content Development staff on a regular basis.


  • Student must be in good academic standing in a bachelor’s level program or in a graduate level program in communications, journalism or related field.


  • Writing for publications, class assignments or previous internships preferred. 
  • Light media relations / editor experience preferred, but not necessary.

Knowledge – Skills - Abilities:

  • Excellent verbal and written communication skills, including precise, accurate writing. 
  • Professional demeanor and excellent human relations skills. 
  • Comfortable with Microsoft Office applications. 
  • Ability to plan and organize work according to established priorities and work with deadlines. 
  • Ability to multi-task. Remain flexible to adapt to changing priorities. 
  • Ability to write in AP style.

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