Brand Manager, Direct to Consumer

Post Consumer Brands

Business Unit Overview

At Post Consumer Brands, we have mor ethan 125 years of experience making the breakfast cereals that people love. And even after a century, we're still innovating. We are driven by our mission to Make Better Happen - and we want YOU to join our team!


With names like Pebbles, Honey Bunches of Oats, Great Grains, and Malt-O-Meal in our portfolio, we’ve earned more spots in the top 50 best-selling brands than any other cereal company. And as the third-ranked company in the cereal category, our business is growing. That’s where you come in. Our company is a hearty mix of ambitious people who want to make great things happen.

Location Description

Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.

Position Details

Brand Manager, Direct to Consumer
Twin Cities Metro
Lakeville, MN

The Post Consumer Brands E-Commerce team is seeking a Brand Manager to manage our new direct-to-consumer (DTC) capability, this position is responsible for unlocking growth potential for our company by driving breakthrough innovation through a test-and-learn model.Through a data and insight driven approach, the brand manager will drive business value through the DTC channel while also influencing the organization with provable product ideas that help fuel the enterprise innovation plan. This marketing opportunitywill require and understanding of the digital landscape (digital marketing, ecommerce, DTC), brand-building, the ability to thrive in an entrepreneurial-fast paced environment, multi-task, and work well with cross functional teams spanning digital, research and development, insights and analytics, consumer affairs to external partners.

This role will have a Hybrid In-Office / Work from Home schedule.

Responsibilities and Accountabilities

Develop a clear brand identity and work with creative and cross-functional team members to ensure it is interwoven into the entire brand experience. Develop and oversee execution of a 36-month innovation pipeline for our DTC brand, taking into account key competitive activity, unmet consumer needs, and key opportunity areas for key brands; responsibilities include idea generation, commercialization, launch and post launch management where applicable. Collaborate closely with R&D on near in and further out technologies available and how/when to scale for our brands. Partner with cross-functional team members to ensure proper leverage of the PCB commercialization process and capabilities. Work with Insights and Analytics team to identify learning agendas to drive stronger understanding of the consumer and jobs to be done. Establish a “best practice” playbook for the successful launch of sustaining innovation. Establish and trace critical KPIs for each new item launch, incorporating measurement into an innovation continuous improvement model. Develop annual budgets, pricing guidelines and profitability targets for branded innovation launches.


  • Bachelor's degree in Marketing or a related field, higher level degree preferred


  • Minimum 5-7 years in brand marketing within consumer packaged goods; previous innovation experience preferred Previous experience within ecommerce

Other Characteristics

  • Agility: Knows how to appropriately apply rigor of research and analysis to the level of risk anticipated in any endeavor. Able to move with purposeful urgency and shift gears seamlessly, when needed.
  • Accountability: Self-assured with ego in check. Hunger to identify what is working and improve that which is not. Dedicated to keeping the organization abreast of critical initiatives and performs effective ongoing analysis of overall brand performance.

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