Brand Manager, Emerging Brands

Jack Link's Protein Snacks

When it comes to being wild, we know a thing or two. We're not afraid of trying something new or the hard work it takes to make it happen. It's in our DNA. We've turned a family recipe into a new snacking category. And the wilderness into the world's largest meat snack business, that's still proudly family owned and operated.

We're a company built by innovators, and are driven to not only satisfy your hunger, but to also feed your journey – whether that journey is on the road, on the run, at the campground, at the playground, in the office or in the moment. It’s a journey we share with you. It’s the journey forward of our people, of our communities, of our category…with a reverence for quality and an irreverence for the status quo.

At Jack Link's Protein Snacks, we see every moment of every day as an opportunity to move forward, to forge new ground. To realize our vision of becoming the World’s #1 Protein Snack Company. We never give up. You never give up. Together, we keep going. Are you wild enough to join us?

Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company is made up of over 4,000 passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward. The Jack Link’s Protein Snacks portfolio of brands includes, Jack Link’s, Lorissa’s Kitchen, BiFi, Peperami, Wild River, Golden Island and Country Fresh Meats.

Position Details

Brand Manager, Emerging Brands
Twin Cities Metro
Minneapolis, MN

Join the Emerging Brands team as Brand Manager, you will have the opportunity to build and grow the newest brands added to the Jack Links Protein Snacks portfolio. Be part of a team that is pushing the boundaries and reimagining the category.

  • Develop strategic business models for emerging brands portfolio. 
  • Test & learn/test & implement 
  • Partner with director and agency partners to build the brand from the ground up, specifically establish brand positioning, brand voice, brand personality and packaging architecture. 
  • Develop and execute brand marketing plans, with excellence through cross-functional collaboration to ensure quality and readiness of plans, tracking of performance in market, course-correction and learnings to improve future performance. 
  • Lead cross-functional efforts, in close partnership with product development and consumer insights to develop and commercialize new products and expansion efforts to drive sales and profit. 
  • Lead development of best-in-in class, integrated marketing plans informed by consumer insights and backed by data. 
  • Understand channel and customer business dynamics and leverage insights to inform brand growth strategies, product and consumer marketing opportunities to drive growth, including non-traditional channels and ecommerce 
  • Uncover actionable and powerful insights through analysis of brand performance, consumer insights, category trends & competitive dynamics. 
  • Leverage these insights to shape brand strategy and growth opportunity recommendations. 
  • Create “$0” marketing plans/initiatives to drive organic growth through lean investment. Including building relationships with other emerging brands, creative marketing tactics, etc. 
  • Work with cross-functional teams to measure and analyze sales impact, sales execution and the profitability/ROI including brand budgets. 
  • Performs other duties and responsibilities as necessary.

Required Education:

  • Bachelor’s degree in marketing or equivalent 

Required Experience:

  • 5+ years of experience in marketing/brand management, preferably within CPG industry. 
  • Experience working within a start-up company or start-up environment. 
  • Former Founder/Entrepreneur with true cross-functional experience managing marketing, operations, finance, sales, etc. 
  • Experience in rapidly developing & testing new, strategic business models 
  • Experience managing & analyzing Meta ads to assess performance and pivot as needed. 
  • Experience leading the launch of a product from idea to market. 
  • Analytic horsepower with a relentless orientation on results, and the capacity to respond quickly to changing marketplace dynamics 
  • High levels of interpersonal skills, specifically in the area of influencing without direct authority, resolving conflict, and creative problem solving. 
  • Ability to lead complex, strategic projects through to commercialization 
  • Proven track record of driving profitable growth including P&L and marketing spend responsibilities. 
  • Experience managing and influencing cross-functional teams in conversations and in presentations 
  • Resilient problem solver. 
  • Experience building consensus even if all team members may not be in agreement. 
  • Can find creative solutions and common ground in order to move key initiatives forward. 
  • Ability to work independently and cross-functionally to lead programs, analyze data and drive results in a dynamic and rapidly evolving environment 
  • Proficiency in Nielsen/IRI syndicated data 
  • Familiarity with common consumer marketing research tools and techniques 
  • Excellent verbal and written communication skills; must work effectively with all levels of leadership and Team Members 
  • Tenacious, resourceful, determined; overcomes obstacles and operates with urgency 
  • Must be willing to roll up your sleeves, learn new skills, and wear multiple hats as an intrapreneur. 
  • Driven to build & willing to pivot in a rapidly changing environment 
  • Highly organized with strong on time management and meeting deadline skills 
  • Strong analytical skills and data-driven thinking 
  • Highly creative with ability to think out of the box

Preferred Experience:

  • MBA 
  • Experience working within the natural grocery channel 
  • CPG industry experience 
  • Entrepreneurship and/or Start-up Founder experience 
  • Some marketing experience working in large corporate environments

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