Brand Manager, Kid Classics

In an effort to Make Better Happen, we are hiring a Brand Manager, Kid Classics!

The Brand Manager will be the key leader in the management of the Kid Classic cereal products, reporting to the VP/GM Kid/Value. The Brand Manager will create the strategy and lead the marketing plan and execution through direct leadership of the P&L and portfolio, while influencing cross functional partners to include Finance, Sales, Supply Chain, and R&D in order to deliver revenue and profit goals. This marketing opportunity will require the ability to translate the brand’s strategies and initiatives into an actionable go-to-market approach across US Retail, and support the collaboration with cross functional partners to ensure flawless execution.

Brand Leadership – Develop overall strategic direction for the business, formulate both short-term and long-term objectives and goals for the business, and work closely with internal and external resources to execute the plans. Support a disciplined approach to achieve successful initiative execution supporting Sales Strategy needs and timelines and business planning requirements. Train and develop others – direct reports and cross functional team members – to maximize performance of the brand.

Growth Planning & Idea Leadership - Responsible for the development and execution of a compelling brand strategy, annual brand plans, and “jobs to be done” of future innovation. Partner extensively with Insights & Planning, Rev Engine Foods, Category Leadership, Creative Services, Sales and Operations to ensure alignment of volume and profitability targets.

Other Characteristics Required - The incumbent will exhibit effective communication skills – Exhibit strong communication and interpersonal skills when interacting with various levels of the organization. Resist the urge to “report facts” and push to tell a deeper, actionable business story. Provide clear prioritization and aligns resources to deliver against key priorities.

Knowledge of consumer packaged goods marketing is required with experience in advertising, sales, trade and consumer promotion, market analysis, market research, budgeting, financial analysis, pricing, innovation and strategic business planning.

Key Leadership Traits:

Agility - Knows how to appropriately apply rigor of research and analysis to the level of risk anticipated in any endeavor. Able to move with purposeful urgency and shift gears seamlessly, when needed. Contingency planning and objective analysis are critical.

Focus - Builds a robust pipeline of opportunities, yet able to focus an organization on the critical few things that must be achieved. Knows when to ideate and when to execute – and ensures the organization is clear on work plans and launch cadence.

Accountability - Self-assured with ego in check. Hunger to identify what is working and improve that which is not. Dedicated to keeping the organization abreast of critical initiatives and performs effective post launch analysis without triggering defensiveness in others.

People developer - Servant leader with patience to teach and mentor. Able to provide direct reports “room to run” and does not mistake style for substance. Knows when to lead and when to follow.