Brand Manager - Marketing and Strategy

The Kraft Heinz Company

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

https://www.kraftheinzcompany.com/

Position Details

Brand Manager - Marketing and Strategy
Job
Full-time
4/25/2022
Chicago Illinois
Chicago, IL

Marketing is at the heart of where we make our decisions. Marketing understands the consumer- asks questions- finds answers and takes the extra step to work towards a vision for future success of our brands while driving revenue and profit.

The Brand Manager - Marketing & Strategy will help with crafting demand for the Kraft Heinz Claussen business and help with formulating the long-term strategy and developing and implementing marketing plans. They define the businesses product mix- pricing- packaging- trade merchandising- advertising and promotion strategies and allocate the budget accordingly. They complete marketing initiatives in support of long-term strategies with help from the business unit team. Accountable for delivering the profit- volume and market share objectives. This position assists the business unit team on assigned business in all aspects of the P&L.

Key Components of the Role:

  • Apply consumer insights to develop multi-year Growth Plan and strategic vision for the brand- highlighting key tactics to drive growth such as innovation- renovation- comms.
  • Drive organizational influence and resource prioritization to bring Growth Plan to life. 
  • Build consumer and customer demand for the assigned business and define the long-term strategy. 
  • Be an owner- liaison- and gatekeeper of brand strategy- guiding internal and external partners to ensure all efforts performed across the marketing mix (including comms- shopper marketing- PR and ecommerce) bring our brand purpose to life. 
  • Lead in development and execution of the Annual Operating Plan including defining the brand's portfolio pricing- packaging- trade merchandising- advertising and promotion strategies and allocating the support and budget accordingly. 
  • Implement marketing initiatives in support of long-term strategies through managing the cross-functional team. 
  • Own the P&L for the respective business and drive accountability for delivering profit- volume- and market share objectives. 
  • Oversee analysis and reporting of performance across various Key Performance Indicators. 
  • Head cross-functional commercialization team to deliver innovation and renovation- including quality improvements- packaging updates- cost reductions and new item launches as needed. 
  • Lead conversations on new product opportunities or developments within set time-scales and budgets. 
  • Provide field sales tools- materials- and training on brand/product introductions or improvements- as well as new marketing/sales campaigns- to achieve sales targets.
  • Bachelor’s Degree in Business- Marketing- or related field; MBA with Marketing emphasis preferred 
  • 7+ years’ experience in marketing- product management- or brand management preferred 
  • Prior experience managing a P&L preferred 
  • Ability to influence management- lead cross functional teams- handle simultaneous projects- and work through others 
  • Outstanding verbal- written and interpersonal communications skills 
  • Excellent organizational and project management skills

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