Brand Manager - Marketing - Taco Bell

The Kraft Heinz Company

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Position Details

Brand Manager - Marketing - Taco Bell
Chicago Illinois
Chicago, IL

The Brand Manager - Taco Bell - will act like the CEO of the Retail Taco Bell business - challenging the status quo to drive transformative - profitable growth for Taco Bell in retail. On this high priority - high growth business - this person will be accountable for developing the long-term brand strategies as well as one-year action plans and programs - guiding a cross-functional team from insights through delivery. This role has broad exposure to all functional activities on the brand - including Consumer Insights - Brand Communications - Omnishopper - Sales - Operations - and Finance - resulting in strengthened marketing fundamentals and a holistic approach to driving business growth. This position is also externally facing - owning the relationship and partnership with Taco Bell QSR to grow the brand together.

Key Components of the Role

  • Develop short- and long-term business and marketing plans for Taco Bell in Retail that align to broader brand strategies and vision of the QSR brand 
  • Develop portfolio strategy focused on growing both topline and bottom-line long-term
  • Partner with Brand Communications and Omnishopper teams to bring brand strategy to life consistently at every consumer touchpoint 
  • Own relationship with Taco Bell QSR partners so that we show up as one brand across all consumer touchpoints and grow the total brand together 
  • Understand QSR strategy and determine how we can best adapt and stretch it to retail 
  • Determine financial viability - operational feasibility - and strategic fit of brand activities. 
  • Build roadmap for brand growth - including both demand and supply-generating initiatives 
  • Own the P&L for Taco Bell in Retail - with accountability for delivering profit - volume - and market share objectives 
  • Create compelling sell stories to drive growth on new and existing SKUs  
  • Leverage multiple syndicated data sources to understand own and competitor performance - diagnose and clearly communicate own brand challenges and marketplace whitespaces - and develop a strategy and action plan to drive growth 
  • Partner with Revenue Management/Finance to assess Price Promo Architecture plans and lead SKU rationalization 
  • Manage cross-functional commercialization team to deliver product and packaging changes - including quality improvements - cost reductions and new item launches 
  • Partner with Consumer Insights team to drive consumer learning plan
  • Bachelor’s Degree in Business - Marketing - or related field; MBA with Strategy - Marketing - or General Management emphasis preferred 
  • Minimum of 7 + years of experience (3 years in marketing- product management - or brand management preferred) 
  • Strategic - big picture thinker who can also execute with excellence 
  • Intellectually curious - who can bring outside-in thinking to help find new - bold solutions to existing challenges 
  • Strong collaborator - who can lead cross-functional teams 
  • Experience working with external partners and managing relationships 
  • Self-starter - who operates independently 
  • Prior experience managing a P&L preferred - strong commercial acumen 
  • Consumer-obsessed with the ability to identify market trends and key insights 
  • Comfortable challenging the status quo and driving decisions via strong - data-led stories 
  • Outstanding verbal - written and interpersonal communications skills 
  • Excellent organization and project management skills

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