Brand Manager - Marketing

What you will do:

Leads and executes brand strategy and marketing tactics to successfully increase profitability and brand effectiveness based on consumer intimacy and consumer segmentation needs. Responsibilities include but are not limited to managing marketing plans and campaigns, communication strategy and materials, advertising, public relations, digital, social media, consumer intimacy/research, consumer segmentation, product packaging, promotional and point of purchasing marketing.

• Partners closely with senior brand leadership, and provides input into the development of brand strategy. Leads and executes brand initiatives to grow brand equity and brand identity in the market and ultimately enhance the consumer experience and loyalty. 
• Strengthens brand equity by developing, leading, and executing comprehensive and fully integrated marketing programs that address targeted consumer segment needs. 
• Serves on a cross-functional team consisting of product development, engineering/R&D, sales and operations to create innovation strategies and briefs, platforms and new product segments based on consumer insight and market research. 
• Performs initial business case development, consumer positioning and alignment to demand space. Manages product packaging, design and communication briefs. 
• Owns, leads and executes the marketing communication strategy and plan which includes but is not limited to marketing campaigns, graphics, photography, print/TV, advertising, video, packaging, point-of-sale, product catalogs, social media, digital, CRM/DDM and public relations. 
• Manages brand representation through field promotions such as tournament sponsorships, show participation, events, ambassadors and other grass root initiatives. 
• Develops, directs and interprets trade and consumer market research studies to identify trends and market opportunities. 
• Manages and drives marketing insights/analytics, which includes the following areas: consumer insights, competitive analysis, market/penetration opportunities, market best practice, shopper and purchase path analysis, sales trends, potential implications and product range gaps. Leads projects and work plans using internal and external resources. 
• Evaluates brand and marketing strategy ROI and effectiveness using KPI (key performance Indicator) analysis, metric targets, reporting, testing and tracking, dashboards and related key reporting. 
• Collaborates with sales teams on the planning and implementing of sales programs and activities as necessary to support the sales team, develop sales tools, attend major shows/customer presentations and present new products. 
• Performs other duties as assigned.

Supervisory/Management Responsibilities:

• Typically performs human resources responsibilities for staff in collaboration with human resources, which includes but is not limited to the following: hiring and terminating employees, promotions/pay adjustments, staff development, performance evaluations, resolution of employee concerns and disciplinary counseling (Varies by location). 
• Manages department, project and expense budgets (varies by locations).

What you need to succeed:

• Bachelor’s degree in marketing, business, sales or equivalent. 
• Advanced knowledge, skills and experience in branding, marketing strategy development, traditional and digital marketing, social media, sponsorship management and promotion, consumer behavior strategies, consumer segmentation and consumer intimacy and promotional analysis. 
• Experience and success in consumer intimacy and segmentation research to profitability grow the brand and align with the market. 
• Ability to use research to effectively build our brand. 
• Knowledge and skills in effectively developing marketing campaigns and tactics, marketing communications, positioning products, packaging products and managing a marketing budget. 
• Expertise in managing projects from concept, implementation, analysis and evaluation. 
• Demonstrated leadership skills to motivate and guide cross-functional teams. 
• Effective verbal, written and interpersonal communication skills to leverage across various internal and external teams/resources and communicate marketing plans.
• Experience working in a deadline-oriented environment with a high attention to detail and quality. 
• Experience with profit and loss management and the ability to turn financial data into sound business decisions. 
• Advanced proficiency in use of Microsoft Office suite including MS Word, Excel and PowerPoint. 
• Demonstrated proficiency in the Adobe Suite of tools, and a general understanding of HTML as well as other web-based applications. 
• Domestic and/or international travel may be required (requirement varies by business unit).