Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 33 countries. Bimbo Bakeries USA (BBU) employs 20,000 associates across the U.S. in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal. But our associates come to work for much more – the chance to feed their own lives through exciting work that offers the opportunity to make a real difference in their professional and personal lives every day.
Position Summary:
We are seeking an experienced CPG Brand Manager who is passionate about driving brand growth, uncovering consumer insights, and delivering innovative marketing promotions and products to expand our retail bakery portfolio. You will join a dynamic and fast-paced environment developing strategies to drive sales and market share of Bimbo Bakehouse retail grocery products and brands including The Cheesecake Factory™, Goldminer® Bakery, and Wholesome Harvest. The individual will work closely with the marketing director to develop brand strategy and serve as the day-to-day business lead of all facets of the marketing mix including distribution, pricing, promotion, PR, innovation, advertising, social media, and shopper marketing.