Brand Manager

Hometown Foods

At Hometown Food Company we don’t only hold some of America’s most beloved baking brands, we’re inspired by them. We believe that like a favorite recipe, great things come from the correct ingredients, years of expertise and plenty of care. Because together, they can grow into something beyond the sum of their parts. As any good baker knows, when you combine the right ingredients and add a little heat, they Rise Together.

Hometown Food Company is owned by private equity firm Brynwood Partners.

https://hometownfoodcompany.com/


Position Details

Brand Manager
Job
Full-time
Office/WFH
100% remote
6/10/2025
Chicago Illinois
Chicago, IL

Hometown Food Company is looking for a strategy-oriented Brand Manager to help lead the growth of our Dry Pancake Mix & Natural Channel businesses. This person will manage multiple well-known national brands including Hungry Jack, Birch Benders, Arrowhead Mills, and Premier Protein baking mixes. The person in this comprehensive marketing role will be responsible for leading day-to-day activities including, but not limited to innovation & portfolio management, sales support, agency relationships, and market activations. A successful candidate is one who thrives in a fast-paced environment and works well with cross-functional teams.

Key Responsibilities: 

  • Business Management: Responsible for driving short and long-term growth for the business portfolio including budget management & recommendation, financial delivery of business P&L.
  • Product Portfolio Management: Use syndicated data to analyze item performance in the context of category & competitive trends to understand key market dynamics and recommend strategies to optimize long-term brand growth.
  • Innovation and Renovation: Work with the R&D function to lead and manage innovation pipeline and commercialize new SKUs as well as update artwork and packaging on existing portfolio.
  • Strategic Planning: Create comprehensive data-backed annual planning for brands within managed portfolio. Execute plans and track & optimize existing strategies to help achieve brand goals. 
  • Activation and Engagement: Lead and manage agency partners to execute in-market consumer communication across different forms of media and marketing.  
  • Category Management: Analyze consumer insights to help shape decisions related to product placement, pricing, and marketing campaigns.

Skills & Qualifications: 

  • Education: Bachelor’s degree in marketing, business, or a related field (MBA is a plus).
  • Experience: 5+ years in a relevant CPG marketing role (food-specific experience is a plus). 
  • Syndicated Data: Comfortable pulling and analyzing IRI and/or Nielsen data. 
  • Project Management: Experience commercializing & launching new items to market.
  • Agency Management: Able to work with agencies and deliver clear briefs & communication. 
  • Strong Communication: Ability to present findings clearly to leadership and cross-functional teams. 
  • Can-Do Attitude: Self-motivated with a proactive approach to problem-solving, should be adaptable and willing to learn new processes and tackle new challenges. 
  • Technical Skills: Expertise in Microsoft PowerPoint and Excel. 
  • Financial Acumen: Solid foundation in financial analysis & comfortable with P&Ls.
  • Detail-Oriented & Process-Driven: Focused on operational efficiency & driving business growth.


« Back