Brand Manager

PlayMonster LLC

If your current job or career isn’t fun and playful, then you should definitely apply to become part of the PlayMonster team! We’re a growing group of playful people who enjoy what we do and do it well. Since our business is toys and games, we can’t help but have fun! We can be serious, too, when we need to be, but always with a smile!

Our laid-back work atmosphere and casual dress code are simple comforts we appreciate daily, and things such as holiday celebrations and cookouts are fun events that get sprinkled in here and there to add more fun! Add in the generous paid time off, holidays, compensated volunteer days, tuition reimbursement, summer hours, 401K matching and more, and PlayMonster is just about irresistible!

We even have “monster” job titles around here. Our CEO is known as the Chief PlayMonster, and other office employees have their own fun title, too! Try and guess who the Money Monster might be!

PlayMonster calls Beloit, Wisconsin home...and we love it here! Some of our neighbors are the top-rated private Beloit College, the minor league baseball team Beloit Snappers, a charming downtown area with a view of the Rock River, and seasonal events such as the farmer’s market and popular festivals. And Beloit is situated between Janesville, Wisconsin and Rockford, Illinois, and not too far for commuting from or visiting, Milwaukee, Madison and Chicago! It's a great place to live and work!

Position Details

Brand Manager
Southwest Wisconsin
Beloit, WI

We are looking for an experienced Brand manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world. Brand managers are the people who shape a company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience. If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you


  • Provide strategic thought leadership and planning to drive all brand initiatives, including brand development, brand transition, brand awareness, brand growth. 
  • Research trends, consumer insights, competition, and gaps for assigned brands. Develop and execute brand management plans, including but not limited to advertising, promotion, sampling, public relations, social media, and web and in-store. 
  • Manage short-term and long-term strategy, planning and timelines. Manage and develop assigned brands P&L and drive market growth. 
  • Assist in the development of new products, working closely with the Product Development team. 
  • Build a strong collaborative partnership with cross-functional team members and outside partners. Regularly provide feedback in terms of process, barriers, scope changes, internal and external partner concerns and overall budget. 
  • Work closely with sales team to recognize areas of growth and improvement. Manage and enhance a product’s brand or reputation. 
  • Coordinate objectives with Marketing, Product Development and Sales Departments. 
  • Recommend and conduct market research, including focus groups, play testing, etc. Identify brand-building areas. Ensure brand communication for areas of responsibility are consistent with the company and brand positioning. 
  • Coordinate and oversee the execution of marketing plans, working with the Marketing team and outside partners. 


  • Proven working experience as brand manager 
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives 
  • Experience in identifying target audiences and devising effective campaigns Excellent understanding of the full marketing mix 
  • Strong analytical skills partnered with a creative mind 
  • Data-driven thinking and an affinity for numbers 
  • Outstanding communication skills Up-to-date with latest trends and marketing best practices 
  • Degree in marketing or a related field
  • Bachelor’s degree in Marketing or related field. 
  • 3-5 years of consumer goods experience.
  • Generous paid time off 
  • Ten paid holidays 
  • Compensated volunteerdays 
  • Tuition reimbursement 
  • Half-day Fridays 
  • 401K matching and more
  • Casual work environment

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