Brand Manager

How you will make contributions that matter...

• Assist in the development of brand positioning and multi-year strategies for assigned brands.
• Use consumption/panel and shipment data, sales performance, and financial analysis to understand key business metrics; report and make recommendations to improve performance of assigned categories/brands
• Prepare periodic business reviews, market assessments, and ROI/performance analysis to help develop selling stories, recommend actions to improve business performance, and to track and measure results.
• Partner with Marketing Director and Trade Activation Mgr. on budget management for Specialty channel, including a monthly reconciliation of budget actuals. 
• Lead the development and implementation of integrated marketing plans to drive brand equity, build active share (penetration) and re-activation (repeat purchase) for assigned brands; ensure alignment and clarity with cross-functional teams.

How you will make contributions that matter (continued)...

• Serve as day-to-day lead with agency partner for assigned brands, working together to develop and execute breakthrough programming that will support strategic growth priorities.
• Facilitate all reviews of marketing communication content with internal Saputo stakeholders, including, but not limited to corporate communications, sales, and legal teams.
• Lead measurement of marketing program effectiveness with a ROI lens, making optimization recommendations, where needed.
• Work closely with Trade Activation Manager to adapt (assigned) brand strategies for retail channel and mobilize to drive business results.

• Serve as a subject matter expert in media (digital, print, broadcast, trade, etc.), PR and owned properties (social & website) to advance Saputo’s Specialty Cheese marketing plans.
• Attend and participate in learning opportunities (webinars, conferences, etc.) to seek out innovative techniques in marketing, merchandising (both in-store and digital) and eCommerce; share trends back with key internal stakeholders (Brand, Sales, Category teams, etc.), where applicable. 

• Work closely with category management team, R&D, culinary and packaging teams to craft long-term brand innovation strategy, including vision, objectives, guardrails & future pipeline.
• Lead innovation and renovation commercialization launches to sales and end consumers, working with the category management team as they lead projects through the stage gate process for assigned categories, ensuring a successful launch, and performing post-launch analysis.
• Lead changes to base product and packaging, to ensure brand optimization, working closely with the specialty cheese category management team.

• Support management of and/or provide oversight of assigned trade and customer events, planning, and organizing all necessary products, props, travel logistics and communications to internal and external (supplier) attendees.

You are best suited for the role if you…

• Bachelor’s degree in Marketing or related field
• 5-7 years’ experience of relevant CPG or similar experience
• Experience managing multiple projects at once in a fast-paced environment.
• Independent and proactive contributor that can excel in changing and ambiguous situations.
• Ability to analyze relevant data, insights, and information to identify opportunities and develop strategy and plans to address.
• Excellent communicator and collaborator with the ability to champion brand plans, priorities, and strategies effectively. Ability to communicate (both verbally and in writing) concisely and effectively within function and with cross-functional team and agency partners.
• Demonstrated ability to develop and cultivate relationships.
• Strong organizational skills, ability to break down complex topics into simple actionable messages.
• Digital marketing and/or agency management experience (Preferred)
• Budget management experience
• Demonstrated ability to develop and cultivate relationships
• Full ownership mindset towards category/brand strategies and associated performance.
• Gain trust and respect of management, cross-functional team, vendors, and agency partners.
• Make decisions in a complex environment without having all the information at hand.
• are able to give and receive ongoing, straightforward, and constructive feedback.
• Develop trustful relationships and engages teams towards common objectives.
• Trusted to contribute key deliverables on-time with the utmost quality and accuracy.

We support and care for our employees by providing them with…

• Development opportunities that enhance you career fulfillment.
• Meaningful compensation & benefits that help you care for your family.
• Opportunities to contribute to your community and enhance the lives of others through Saputo products.