Brand Marketer

Optimal Digital Marketing

Check out our Work at Optimal page for more about our culture and team! 

Our Mission: Give More Than We Take

Our Values:

  • Focus - Eliminates distractions for deep work; believes in the philosophy of "less but better"
  • Radical candor - Cares personally and challenges directly with both the team and clients
  • Continuous improvement - Transforms losing opportunities into learning ones, invests in self with constant learning
  • Extreme Ownership - Able to effectively prioritize and complete work without constant management

https://optimal.breezy.hr/


Position Details

Brand Marketer
Job
Full-time
5/18/2020
Northeast Wisconsin
Appleton, WI

As a Brand Marketer, you own the Optimal brand and assist in marketing our services. Your sole focus is on generating a passive lead generation through ongoing marketing efforts.

You will work closely with our CEO and Founder to collaborate on the vision and execution of our marketing plan. As a strong designer your able to take shaped ideas and turn them into powerful sales and marketing pieces. You will have the support of our team of Growth Marketer on the technical end of things as you own the plan, brand message, and design.

We are looking to grow our thought leadership through video, podcast, and written content. We are looking for your help to build up that cadence, make new partnerships, and work with our talented team to share our unique perspective.

In addition to leading design and marketing for Optimal, you will support our clients with an emphasis on design, photo, and video capabilities.

Distribution of time:

  • 50% marketing Optimal
  • 20% sales collaboration
  • 30% client work (emphasis on design and video/photo).

Our mission is to "give more than we take". To do that we need to attract right-fit clients that allow us to unlock growth and align with our values. You help make that happen by building a large and predictable cadence of new opportunities to help Optimal grow.

Accountable:

Company posts

  • Social - Photo and Video
  • Blog
  • Podcast
  • Video

Guest posts

  • Identify oppurtunties
  • Manage logistics and relationships
  • Blog
  • Video
  • Podcast

Company events

  • Digital or in person
  • Capture video/photo
  • Promotion

Website

  • Redesign
  • Updates

Case studies

  • Video
  • Photo
  • PDF and printable collateral

Marketing offers

  • Webinars
  • Guides
  • Tools

Product marketing (Optimal labs)

  • Help market our knowledge courses and training

Sales qualified leads

Responsible:

  • Sales decks and collateral
  • Process visuals
  • Client work -  Design, Photo and Video

Accountable:

Company posts

  • Social - Photo and Video 
  • Blog 
  • Podcast 
  • Video 

Guest posts 

  • Identify oppurtunties 
  • Manage logistics and relationships 
  • Blog 
  • Video 
  • Podcast 

Company events

  • Digital or in person 
  • Capture video/photo 
  • Promotion 

Website

  • Redesign
  • Updates

Case studies

  • Video
  • Photo
  • PDF and printable collateral

Marketing offers

  • Webinars
  • Guides
  • Tools

Product marketing (Optimal labs)

  • Help market our knowledge courses and training

Sales qualified leads

Responsible:

  • Sales decks and collateral 
  • Process visuals 
  • Client work - Design, Photo and Video

Benefits:

  • Paid vacation that accumulates every year 
  • Paid holidays 
  • Parental, Medical, and Bereavement leave policies 
  • Group health insurance for employees and families 
  • Paid Short-term disability insurance 
  • Paid Long-term disability insurance 
  • Paid Group term life insurance 
  • Voluntary life insurance options 
  • Option for 401k contribution

Additional Benefits:

  • Autonomy - you take ownership of how work is completed 
  • Flexible work hours 
  • Ability to work remote 
  • Education and growth potential 
  • Quarterly coaching 
  • Employment anniversary celebrations 
  • Bi-weekly "Donut" meet-ups with team with paid budget 
  • Monthly informal office meet-ups 
  • Beautiful office environment with views of the Fox River, equipped with free coffee, snacks, and La Croix


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