Brand Marketing Coordinator

WHAT YOU WILL BE ACCOUNTABLE FOR:

The primary mission of the person in this role is to identify and cultivate content topics, themes and ideas that connect retail customers and consumers to our proprietary brands and product lines. The Brand Marketing Coordinator will support Brand Marketing Managers in the day-to-day management of brand content calendars; owned social media channels – including posting and moderating duties; media and campaign email lists; trade and consumer event support; and requests for brand information and products from media, brand athletes and ambassadors.

This individual in this role is a key contributor within QBP’s marketing organization, which includes the Quality Bicycle Products brand, as well as the Salsa, Surly, All-City, 45NRTH, Teravail, MSW, and Whisky Parts Co. brands. Part of a talented team of passionate brand marketers dedicated to driving awareness and demand for each of our brands, this role presents an opportunity to grow and be exposed to all areas of marketing from trade/retailer support to consumer facing brand campaigns and events.

Successful candidates will possess experience supporting digital and social media marketing initiatives, including organic and paid brand and product launch calendars. Experience with scheduling campaign tactics; monitoring brand-owned social and digital channels; and managing requests and lists; and supporting event planning and activation is desired.

Essential duties and responsibilities include the following. Other duties may be assigned.

Campaigns (30%):

• Assist with creative ideation of brand and product defining campaigns
• Help execute seasonal campaigns via various content channels such as social media, website, blog and any other content-related marketing channel
• As needed, support the development and roll out of packaging and point of sale pieces for brick and mortar retailers
• Assist brand marketing managers in the development of campaign pre-caps and re-caps that highlight metrics and impacts of campaign tactics.

Content Calendars (25%):

• Guided by brand marketing strategies, build and maintain rolling quarterly calendars that deliver content relevant to product launches, campaigns, events and athlete sponsorships.
• Calendars should encompass website, blog, story site, social, and email channels.
• Manage the execution of the above content, from concept to publishing, by working with the creative team to develop and create relevant visual assets to support the content for sales team sell-in and retail sell-thru to consumers.
• Support brand marketing managers with the building of product detail pages and seasonal pitch decks by managing the development and trafficking of approved copy, imagery and other collateral.

Social Media (25%):

• Schedule, monitor and execute paid and organic posts on existing and new channels and content types as they emerge, that aligns with the brand marketing strategies and goals provided by the Brand Marketing Managers.
• Assist with analysis of performance of social media campaigns and provide insights, based on summary of findings, for optimization of future performance.
• Support brand marketing managers with the upkeep of reporting dashboards

Events (10%):

• Be an ambassador to the brands while in the field attending industry and consumer-facing events
• Assist in events planning including product and sample needs
• Manage customer and consumer acquisition on-site at events as prescribed by brand marketing managers
• Support development of event recaps, including feedback on results and recommendations for future events.

Administrative: (10%)

• Media list maintenance 
• Support fulfillment of product seeding to media, influencers, athletes and ambassadors 
• Inventory management of samples and swag

WHAT YOU NEED TO SUCCEED:

REQUIRED QUALIFICATIONS:

• Minimum of 2 years of brand marketing or marketing agency experience in a fast-paced, dynamic environment. 
• Excellent communication abilities, written and verbal; internal and external 
• Effectively manage time, multi-task and prioritize duties, operates with sense of urgency 
• Sophisticated analytical skills, ability to translate complex data and trends into actionable strategy 
• Excellent interpersonal skills for representing organizations in public, during media events and product launches, product demonstrations and while participating at trade shows and consumer events. 
• Experience and high level of comfort working with internal communications software and platforms (e.g., SharePoint, Microsoft Teams) 
• Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. 
• Being familiar with project management software is also an asset. 
• Curious, thoughtful, and creative 
• Flexibility in working pattern to address peaks in workload 
• Collaborative; able to work cross-functionally both internally and externally 
• Motivated to make an impact and do exceptional, high-quality work

PREFERRED QUALIFICATIONS:

• BS or BA in public relations, mass communications, journalism, or related field 
• Experience working on brand marketing campaigns and new product launches across multiple platforms