Brand Marketing Manager III

POSITION SUMMARY:

You will be responsible to lead, develop and implement marketing strategies as well execute flawless go-to-market plans to bring our brands to life while effectively reaching and engaging with our customers. You will help bring product and brand stories to life, while driving customer engagement and build loyalty, ultimately generating consumer and retailer demand. Success is measured in the creation and execution of authentic brand and product marketing strategies that drive KPIs including increased brand awareness (growth), engagement, and revenue across designated channels. Responsible for the development and execution of high quality marketing campaigns through collaboration and cross-functional leadership. This is achieved by working directly with product, digital marketing, ecommerce, sales, communications, events, education and creative teams to develop product and brand campaigns. Leveraging customer and consumer insights and data analytics to inform your approach, while prioritizing storytelling strategies aligned to QBP’s marketing model, will be integral to your success.

KEY ACCOUNTABILITIES:

BRAND MANAGEMENT: (40%)

• Lead the consumer and dealer brand experience from strategy to implementation working with and collaborating cross-functionally with product, sales, digital, creative, communications, events, and education teams. 
• Develop marketing plans and strategies for successful brand impact, product launch, consumer engagement, and revenue growth. 
• Manage the brand vision and positioning, ensuring strategies and tactics are aligned and supportive of the direction of the brand 
• Be the subject matter expert on the consumer and brand imprint - directing its continual evolution and ensuring deliverables consistently align with image, value proposition, messaging and brand/organization values. 
• Instill QBP values and commitment to diversity, equity, inclusion, and sustainability into all marketing plans, including: product naming, creative, partnerships, and sponsorships 
• Work closely with the Marketing Director to successfully integrate and collaborate across functions ensuring marketing strategy and execution is shared and aligned upon 
• Partner with Marketing Director to develop brand’s annual operating plan, inclusive of strategic planning and prioritization of initiatives to deliver on brand business goals. 
• Responsible for setting and managing budgets needed to reach objectives in conjunction with leadership. 
• Accountable for tracking brand marketing spends throughout the year. 
• Lead and develop GTM strategies from ideation, to positioning, briefing, and execution that ultimately deliver on marketing and business KPI’s

KEY ACCOUNTABILITIES (Continued):

CAMPAIGN DEVELOPMENT: (35%)

• Develops strategic marketing plans, rooted in measurable objectives, to inspire, inform and shape the direction and execution of work with cross-functional teams
• Pair B2B and B2C communication strategies with go-to-market campaign plans along the marketing funnel to achieve stated objectives
• Ensures strategic direction for the brand against marketing model while overseeing
• campaign development, product positioning, creative briefing process, content storytelling, channel strategy and overall consumer journey.
• Is a master at campaign briefs, that educate and enroll teammates to enable creativity and collaboration while efficiently driving work output
• Develop a strategic approach to assess, plan, andexecute sponsorships including: B-2-B / B-2-C events, sponsored riders, and key partnerships as well as commitment to inclusion opportunities that align with goals and values.
• Manages pre and post campaign reporting as well as tracking finished campaigns to evaluate and review successes and failures. 
• Bring competitive and consumer / retailer insights to key business strategy and planning meetings; contribute to the future roadmap and identifies key opportunities and risks.
• Responsible for the collection, analysis, and reporting of key brand KPI’s focused on awareness, acquisition, engagement, retention, and loyalty.

CONTENT STRATEGY: (25%)

• Responsible for developing, managing, and implementing content & channel strategies that engage with consumers and execute on brand initiatives and goals
• Responsible for brand content on the following channels: brand website, QBP.com, email, & social.
• Responsible for the content development from brief to execution, aligning channel, audience, and brand priorities, brining stories to life that achieve objectives
• Creates and maintains a rolling content calendar that delivers content in alignment with brand go-to market timelines including product launches, campaigns, events, PR and athlete sponsorships.
• Partners closely with creative teams to develop content that fulfills on brief objectives, brand positioning, and consumer and channel insights
• Supports and helps inform/execute paid media and earned, including: PR, paid social, display, affiliate, search, and others. 

WHAT YOU NEED TO SUCCEED:

• Bachelor’s degree in marketing or related field.
• 7 + years of marketing experience; including B2C experience.
• Proven track record of product and brand marketing strategies, channels, and product positioning.
• Extensive knowledge of developing, evaluating, and executing go-to market strategy.
• Experience leveraging digital channels (search/display/e-mail, etc.) and marketing technology to connect with customers with the right message at the right time throughout the sales funnel.
• Experience or working knowledge of marketing analytics, social, and automation software tools.
• Ability to thrive in a dynamic, fast-paced, matrixed environment.
• Proficiency in Microsoft Office programs such as Word, Excel, and PowerPoint
• Ability to build partnerships and effectively establish and maintain relationships with internal and external partners.
• Excellent verbal, written and presentation skills.
• Willingness to take initiative and work effectively without close supervision, maintain accuracy and hold self-accountable for deadlines.

OTHER RELATED CRITERIA

Domestic and International Travel

• Ability to travel Internationally and/or domestically 6 or more times a year which includes driving a motor vehicle. 
• Must possess a valid Passport, a valid US driver’s license and fulfill the requirements of being a QBP Approved Driver.

Physical Requirements

While representing the brand(s) at events:

• Ability to lift a 20-30 lbs. Assistance provided as needed. 
• Ability to perform work on a computer and/or phone extensively