Brand Planner and Strategist

SRH is seeking an experienced Brand Planner & Strategist to create brand decks and develop marketing strategies for a wide breadth of clients from health & wellness b2b to frozen pizza CPG.

WHAT YOU’LL DO Three crucial jobs for agency:

1. Build brands. Work directly with clients and collaborate with our researchers and accounts teams to gather insights and develop brand decks, including positioning statements, mission, vision, values, reasons to believe and initial creative direction.
2. Write plans. Work with accounts, digital and creative teams to develop strategic plans, including goals, strategies, tactics, channels, media and budgets.
3. Report & Adjust. Report results to internal and client teams and lead adjustments.

REALLY IMPORTANT TO KNOW ABOUT US

We hire and fire according to our three values:

Win for Clients. The moment we make a decision that’s better for us than them, we initiate the countdown process to when they fire us (and they should fire us if that’s how we work). Trust is everything.

Take Pride in Your Craft. We’re not building a good Milwaukee agency; we’re building a world-class agency that just happens to be in Milwaukee. We expect to win national accounts and major awards, which means we push each other and push the work.

Remember we're all on the same team. We approach conflict as a shared search for the truth so we encourage respectful and lively challenges—always in the name of making the work and the agency better. We don’t fuss about credit and we don’t guard ideas like they’re sacred.

Proven Skills & Experience

You’ve done a good portion of this exact work before. Preferably, you’re currently doing it every day and your tools are sharp, as we’re looking for a teammate who can make an immediate impact.

Ideally:

• Three or more years of creative agency experience
• Bachelor’s degree
• BONUS client-side experience—working on corporate marketing team

MORE DETAILS ON WHAT THE JOB REQUIRES

You understand our client’s business goals, aspirations and their target markets. You develop insightful, innovative strategies and plans using killer data and insights, all within a client’s desired budget. You collaborate with our Accounts and Digital departments to ensure plans will be executable on time and on budget. You also collaborate with our New Business team to bring in new clients using your expertise and insights.

• Have a deep understanding of our clients, their audiences and the appropriate mix of channels
• Participate in new business pitches and develop elements of Proposals and RFPs
• Lead competitive analysis and other research aspects as identified
• Strategic recommendations on how to segment clients’ marketing budgets
• Work with account, project management and digital departments to develop execution budgets
• Develop strong marketing communication plans that either clients or SRH could activate
• Identify and share key insights on industry trends, breakthroughs with clients and SRH team members
• Develop and present to stakeholders a compelling story articulating the business problem, outlining correspondence solutions, and framing outcomes
• Independently translate a project into a high-level work plan
• Actively define client challenges and identify core issues
• Convert research findings into actionable and value-driving insights
• Create and defend a compelling, fact-based story related to the strategies and plans you’ve developed
• Identify and be accountable for client success metrics
• Proactively provide analysis, recommendations, and rationale for future marketing campaigns

PERKS & EMPLOYEE BENEFITS:

• Full medical benefits (including dental, vision and pet insurance)
• 401K with company match
• Paid time off and sick days
• Phone and gym membership stipend
• The best view of the city of Milwaukee!