Brand Strategist

Savage Solutions, LLC

Hey, we’re Savage. We’re a small, mighty collective of creatives and strategists who elevate brands. We use everything we’ve got - sheer dedication, positivity, and drive to get shit done - to make brands that matter to us, to the world, and most importantly, to the people behind them.

With a team this compact, we don’t have a right to be as good as we are. And yet, here we are, being really good at a bunch of things. Like delivering SEO-driven websites, building badass brands, creating compelling videos, and more.

You might say we’re rebels with a cause. We go against the grain - when it feels right - and when people say Never say never, we say we’ll never have more than twenty-five of us working at Savage. That way, we’re nimble and aerodynamic, able to take a hit and roll with the punches, to dig deep, dive in, and either fly high or under the radar. Plus, it keeps our brunch expenditures down.

We love our clients, and we fight for our brands.

Giddy up.

https://www.savagesolutionsllc.com


Position Details

Brand Strategist
Job
Full-time
8/3/2022
Southeast Wisconsin
Milwaukee, WI

Savage is currently seeking a brilliant and inspiring Brand Strategist to help shape our clients’ brand identities and guide the direction of goal-oriented campaigns and marketing strategies. The Brand Planner will lead the discovery/research stage by conducting primary and secondary research, analyzing the data, and building creative briefs and presentations that fuel smart, strategic creative thinking, provide meaning to every idea, and help align clients to the “why” behind everything we do.

Relentlessly curious, the right candidate is passionate about understanding human and consumer behavior and they are a student of culture and trends. The Brand Strategist balances research and data with natural intuition to generate unique and actionable insights that capture those undeniable “aha” moments capable of sparking great work and successful results for clients.

Partnering with Account, Creative and Production teams, this role will help bring brands to life across multiple channels. With a deep understanding of how to connect with consumers and build brands through social, digital, print, retail, out of home, and experiential, the Brand Strategist will contribute to the creation of strategic marketing plans and presentations.

Responsibilities include:

Brand Strategy

  • Primary Primary Research: Focus groups, surveys, interviews, competitor research
  • Secondary Research: Industry/trade publication review, market research
  • Creative Briefs: Concise, insightful briefs to guide the creative team

Marketing Strategy

  • Marketing Plans: Building omnichannel marketing plans with audience insights, goals and KPIs, and clear, executable recommendations
  • Analysis + Reporting: Building and reviewing marketing dashboards to provide ongoing recommendations and tactics

Presentations

  • Presenting research and strategy to both the internal team and the client

Collaboration

  • Working closely with the Creative Team to guide the direction of a brand or campaign
  • Working closely with the Activation Team to review marketing performance and provide recommendations
  • Working closely with external media agency to develop media plans

You'd be a good fit if you have:

  • 5+ years of experience in branding and marketing, especially at an agency 
  • A passion for building brands and seeing ideas come to life 
  • A love for research and the ability to distill complex information into quick insights 
  • Experience with focus groups, surveys, and interviews 
  • Experience working on marketing/advertising campaigns and reporting on results 
  • Natural presenting/public speaking skills (you’ll talk to clients a lot)

Savage is a hybrid work environment. That means we spend the middle of the week in the office, and Mondays and Fridays at home or in coffee shops. We work 8ish to 5ish, and enjoy team breakfasts together once a month and the slightly more than occasional happy hour. As our Brand Planner, you’ll get all these bennys plus all the necessaries (health insurance, 401(k), PTO, etc...)



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