Brand Strategy Director

The Brand Strategy Director will play a critical role in driving measurable growth for both our clients and our business. This position requires deep agency experience and a strong understanding of how creative, media, and data intersect to build high-performing brands. The strategist will lead efforts across key accounts, strengthening client relationships, increasing retention, and supporting organic growth.

This role will also contribute significantly to new business efforts by crafting compelling strategic narratives and uncovering audience and category insights that set our proposals apart. They will collaborate closely with creative teams to shape messaging, with media teams to ensure campaigns reach the right audiences, and with analytics teams to measure success and drive continuous improvement.

Responsibilities include formulating and presenting strategic recommendations to clients, coordinating internal resources to deliver strategy guidance, leading internal account planning exercises, and developing repeatable consulting frameworks that can be executed by RRD teams.

The ideal candidate is equally comfortable working independently and collaboratively. They can take high-level business challenges shared by clients, ask the right questions, and translate that input into actionable, insight-driven strategies. Whether working individually to develop a go-to-market plan or working cross-functionally with creative, media, data, and account teams, they know how to connect the dots and build strategies that solve real problems and drive results.

Responsibilities:

Strategic Leadership

• Lead brand strategy development across client engagements, defining positioning, messaging frameworks, brand architecture, and audience segmentation
• Build strategies that connect creative, media, and data, ensuring all work ladders up to a unified brand vision and business goals
• Translate insights into compelling brand activation plans and campaign platforms
• Contribute to pitches, proposals, POVs, and strategic planning documents
• Ensure brand alignment across channels and paid media plans
• Partner with analytics teams to extract insights from performance data and refine go-to-market strategies
• Write smart, focused creative briefs that bridge client objectives and breakthrough ideas
• Guide clients through strategic & tactical planning, including product launches, rebrands, content strategy, and campaign planning
• Present clearly and confidently to both internal teams and external clients

Marketing Optimization & Execution

• Omnichannel Marketing Optimization – Provide holistic cross-channel planning and execution across paid, earned, and owned media, ensuring clients achieve maximum ROI.
• Personalization & Audience Targeting – Develop advanced segmentation and personalization strategies, using data-driven insights to improve engagement and conversions.
• Attribution & ROI Analysis – Deliver marketing attribution modeling to provide clients with clear insights on budget allocation, performance impact, and long-term strategy.

Client Partnership

• Executive-Level Consultation – Act as a trusted advisor to senior clients, guiding high-level marketing strategy and investment decisions.
• Proactive Client Communication & Strategy Reviews – Conduct regular strategic reviews and performance deep-dives to ensure alignment with business goals and evolving market dynamics.
• Innovation & Growth Planning – Introduce new strategies, emerging technologies, and market opportunities, ensuring clients stay ahead of industry trends.

Qualifications:

• 4 Year / Bachelors Degree. Bachelors degree in related discipline required.
• Graduate Degree. Higher education in data sciences, economics, analytic MBA, or similar graduate degree preferred.
• 10+ years of marketing strategy experience and large client relationship management

Skills & Certifications:

• Expert in developing compelling PowerPoint presentations that translate complex strategies into clear, actionable solutions, enabling both internal teams and clients to align, activate, and drive results.
• Demonstrated record of leading important marketing engagements and consulting initiatives for client organizations -- and building C Suite relationships. Ideally, this experience comes from both client side tenures and senior agency/consultancy experience.
• Deep expertise with all aspects of Marketing including strategic planning, data analytics, data management, marketing technology, designed testing, media optimization, etc.
• Experience with cultivating and maintaining client executive relationships
• Familiarity with analytic methodologies and Data Science practices and their role in shaping marketing strategy
• Familiarity with Market Research techniques and strategies

RRD's current salary range for this role is $141,000 to $225,600 / year. The salary range may be adjusted based on the applicable geographic location of the hired employee, and the range may change in the future. At RRD, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions may vary based upon, but not limited to education, skills, experience, proficiency, performance, shift and location. Depending on the role, in addition to base salary, the total compensation package may also include participation in a bonus, commission or incentive program. RRD’s benefit offerings include medical, dental, and vision coverage, paid time off, disability insurance, 401(k) with company match, life insurance and other voluntary supplemental insurance coverages, plus parental leave, adoption assistance, tuition assistance and employer/partner discounts.