Business Development and Marketing Assistant

Fairchild Equipment

About Us:

Fairchild Equipment is one of the premier materials handling dealerships in the Midwest. Our dedicated employees and customer partnerships are what we believe have made us so successful, and have helped us win the Yale Dealer of Excellence Award 25 years and counting, Hyster Dealer of Distinction 5 times, MHEDA MVP 6 times, and the Milwaukee BizTimes Top 10 Businesses of the Year award 3 times!

Position Details

Business Development and Marketing Assistant
Southeast Wisconsin
Menomonee Falls, WI

Fairchild Equipment, one of the premier material handling dealerships in the Midwest, has an exciting opportunity for an ambitious individual who is driven to achieve results as a Business Development and Marketing Assistant. This position will work collaboratively with Sales and Marketing to ensure coordination, effective engagement and high-quality execution of lead generation and marketing initiatives. The Business Development and Marketing Assistant will report to the Marketing Manager.

The ideal candidate will have strong verbal, written and interpersonal communication skills and will be analytical and a creative problem-solver to identify and sell to customer needs. Fairchild Equipment prides itself on its Core Values and promoting its employees’ growth within the company and welcomes the individual who shares those values.

  • Family Values – Healthy work/life balance promoting a winning and pleasant work environment. Follow the Golden Rule.
  • Safety Always – We are committed to safety at all times and in all places.
  • Customers for Life – Excellence in customer Service. If we don’t deliver, let us know, and we WILL fix it!
  • Employer of Choice – Happy and productive employees who outwork the competition.
  • Active in our Communities – Outstanding citizens in the market we serve.

Essential Duties and Responsibilities:

  • Manages, nurtures and tracks daily sales leads generated by our marketing efforts. Proactively calls prospective customers from leads to promote our products, services and capabilities. 
  • Develop rapport with potential and current customers. 
  • Support the sales team members with qualification of sales-related inquires. 
  • Receive and distribute all incoming sales leads from marketing sources to the proper internal channels once qualified. 
  • Record notes and update information utilizing the Customer Relationship Management (CRM) system, Salesforce, ensuring data for current customers and prospects is accurate. 
  • Create, run and maintain reports for Sales and Marketing management teams. 
  • Assist Sales Representatives and Marketing by coordinating projects as needed. 
  • Provide CRM and other software usage assistance to personnel as requested. 
  • Design and implement new forms and documents as requested. 
  • Maintain a lead tracking report and understand the importance of Return on Investment (ROI) for marketing efforts. 
  • Provide departmental back-up as needed for incoming phone calls. 
  • Performs other administrative duties as needed in support of Sales and Marketing. 
  • Ability to take on additional duties and responsibilities as requested by the Marketing Manager.


  • High school diploma or GED. 
  • 1+ years of general office experience. 
  • Experience with a CRM system or Salesforce is a plus. 
  • Efficient analytical and organizational skills. 
  • Expert written and verbal communication skills. 
  • Must be organized, able to multi-task and prioritize projects. 
  • Strong problem-solving capabilities, strong sense of responsibility and self-motivation and ability to work in a team environment spanning across offices. 
  • Ability to sit for prolonged periods of time. 
  • Ability to clearly communicate via the telephone and email. 
  • Excellent internal and external customer service skills.


  • $20 - $22 per hour 
  • Plus Monthly Commission

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