Business Development Associate

MERGE

Merge Storytelling and Technology

We MERGE storytelling and technology to promote health, wealth and happiness in the world. We help marketing and technology executives engage hearts and connect parts by offering full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media, digital platform development and more.

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services and consumer products. Our health clients are literally on the front lines saving lives. Our wealth clients are changing the financial potential in people's lives. And our consumer clients make lives...a little bit happier every day.

Partner with Clients of Iconic Brands

MERGE has enduring client partnerships with American Express, T-Mobile, LG, Facebook, Adobe, Kate Spade NY, Coach, The North Face, Fidelity, Eaton Vance, BlueCross BlueShield, Abbott, Astellas, Seqirus, Supernus, Boston Scientific, Advocate Aurora Health, Indiana University Health and Marco’s Pizza to name a few.

Work with Poets and PHD’s

With 750+ employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, Montreal and New York City, MERGE uses a talent-to-task process that connects our poets and PHD’s which enables clients to think higher and feel deeper about their customers.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where people with ability, agility and humility can grow and do the best work of their careers.

https://mergeworld.com/

Position Details

Business Development Associate
Job
Full-time
4/24/2023
Chicago Illinois
Chicago, IL

As our Business Development Associate you will…

Be Accountable and Responsible

As a Business Development Associate on our Retail and Consumer Team, you will drive the Account Based Marketing (ABM) programs to introduce prospective clients to the MERGE brand and our service offerings. You will execute all lead generation activities against a predefined target account list and track all activities within Salesforce, Salesloft, and Marketo. You will act as a partner to the Business Development Leaders for the Retail and Consumer practices and initiate contact with prospective companies through a variety of mediums including but not limited to; Social Media, LinkedIn Sales Navigator, 1:1 email, phone, and direct mail as needed. Utilizing a variety of inside sales techniques you will look for new ways to garner interest from prospective customers and companies. This position involves analysis of digital interactions and behaviors that may indicate interest in MERGE services. Consistent execution of ABM campaigns and the ability to identify which outreach tactics are working is critical to being efficient with your efforts to generate the highest number of qualified meetings.

Specific responsibilities include:

  • Manage and document the sales cycle from lead to close within Salesforce.com. 
  • Hunt for new leads and opportunities in greenfield accounts and through channel partners. 
  • Effectively communicate MERGE value proposition within emails and phone calls to prospective customers. 
  • Drive lead generation activities through direct 1:1 outreach, industry partners, account-based marketing programs, and pre and post-event activities. 
  • Manage internal processes associated with lead nurture workflows and sales automation and messaging within Salesforce.com, Salesloft, and Marketo as appropriate. 
  • Continuously manage a pipeline of prospects by effectively collaborating with business development, marketing, and other business partners to drive new leads and opportunities.

These are the qualifications we’re looking for:

  • 3+ years of B2B sales experience, technology or digital marketing 
  • Digital Marketing Agency experience is highly preferred 
  • Great interpersonal communication skills and phone presence 
  • Proven track record of success in goal-driven, metrics-based environment 
  • Proven experience prospecting to accounts of all sizes, via channel and direct 
  • Experience with team selling, demonstrating ability working with multiple resources to close business 
  • Well versed in Salesforce.com and Marketo, Salesloft (or similar marketing automation system) 
  • Bachelor’s degree in business, marketing, or communications; or equivalent work experience.

Resumes are important, but the successful candidate will also have these key personality traits:

  • Hunter Mentality, must be proactive when selling into Greenfield accounts and nurturing prospects over a long period of time 
  • Professional, self-motivated, accountable, and strong sense of teamwork 
  • Comfortable working in a fast-paced, changing environment 
  • Resilient and persistent. 
  • Gets it done, whatever it takes. 
  • Self-directed with a strong sense of personal ownership and accountability 
  • Thinks critically; a problem solver; mentally tough 
  • Detail-oriented with strong time management and organizational skills

A good sense of humor, we like to have fun!

Compensation: $50,000 - $60,000


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