Business Line Marketing Sr. Specialist

Job Summary:

We are seeking a senior marketing specialist with a passion for helping execute GTM campaigns and programs. This role will work directly with the marketing leaders for our business lines and serve as an integral team member in helping drive marketing results for these practices. Focus areas include Advisory, Assurance and Tax.

Must have a passion for brand storytelling, digital marketing, content development and execution, and marketing collateral development. Looking for a self-starter who will work closely with the marketing leaders on the day-to-day execution of the GTM campaigns and other marketing tasks as needed.

Job Duties:

General

• Collaborates with other marketing teams to manage identified marketing programs and projects and the creation of specific deliverables to support the practice, including but not limited to market research, external events, webinars, content development, digital and web support, and social media
• Develops messaging for buyer groups and value proposition for services and solutions
• Supports business line marketing leaders who act as a strategic partner to business line and business development leaders; support development of integrated marketing plans and strategies that will deliver on business goals and objectives

Events

• Provides support and follow up in the execution of business line related events, sponsorships and speaking engagements including, but not limited to conferences, seminars, trade shows, regional events and roundtables
• Works with the Events team to ensure all deadlines are met, and that we are taking advantage of all sponsorship opportunities
• Plans and manages event budgets
• Collaborates with Training and Development in planning CPE-qualified events for clients and prospects according to the National Association of State Boards of Accountancy (NASBA) specific process and guidelines
• Manages follow-up plan to maximize ROI from events, developing and managing lists, etc.

Content and materials development

• Supports development of marketing content and materials across all media by ensuring they reflect targeted, on brand messaging
• Manages review process with marketing and client service professionals as well as appropriate compliance reviews
• Campaign development and management
• Works with business line marketing leaders to execute marketing campaigns and programs that align with business objectives
• Collaborates with the digital, automation, email, web, and social teams to execute digital campaigns and content
• Contributes and shares best practices across and firm

CRM Management

• Works with CRM and Digital Marketing to develop and refine targeted lists for specific vehicles and relevant audiences
• Assists with targeted business line data management including clean up and marketing list refinement

Sponsorship and Networking

• Collaborates with business line marketing directors to define sponsorships for yearly marketing plan
• Manages the requirements of sponsorships as outlined by the organization and sponsorship level benefits to include working with designated marketing teams to create and manage sponsorship deliverables and internal sponsorship processing needs
• Communicates upcoming networking opportunities to appropriate stakeholders and participants

Knowledge Management and Research

• Ensures internal portals have the most complete and relevant content
• Supports internal knowledge programs on business line services

Education:

• Bachelor’s degree and three (3) or more years of marketing experience, required; OR High School Diploma/GED and six (6) or more years of marketing experience, required

Experience:

• Experience working in accounting, financial consulting, business advisory and/or professional services, preferred

Software:

• Proficient in the use of Microsoft Office Suite, specifically Excel, Word and PowerPoint, required

Other Knowledge, Skills & Abilities:

• Superior verbal and written communication skills
• Excellent organizational and project management skills
• Strong interpersonal skills
• Ability to interact effectively with people at all organizational levels of the Firm
• Ability to work in a demanding, deadline-driven environment with a customer service focus
• Ability to successfully manage multiple projects while working independently or within a team environment
• Detail oriented and ability to effectively proofread all written materials including pitches, presentations, etc.
• Basic knowledge of the development, management and execution of sales processes including lead generation, pipeline management, account planning, sales strategy and development