Social listening is a strategic investment that helps higher education institutions get closer to their students, audience, and community. Whether they're interested in reputation management, proactive customer service, competitive analysis, or audience research, higher education institutions need to effectively monitor social media and analyze their online presence. This means more than keeping up with Twitter and their campus Facebook page and groups. No matter how many staff an institution has, they can't find all the mentions of their institution across 95 million+ online sources without social listening software and skilled analysts. That's where Campus Sonar comes in.
We are a specialized social listening agency that empowers colleges and universities to find and analyze conversations that matter, seize every engagement opportunity, and develop data-informed strategies.
The Purpose of the Internship:
The Campus Sonar intern will spend time working with the social listening research team, the marketing team, the business development (sales) team, and the client success team as appropriate, spending time within each team learning, building skills, solving problems, and delivering real products. Underlying the experiences within each team will be an emphasis on social listening research, data gathering, insight formation, and strategic nerdery. The intern’s work will have a direct impact on Campus Sonar and our clients. Campus Sonar will strive to align tasks with the intern’s interest when possible.
The Logistics:
- Date Range: 12-16 weeks; May -- August 2020
- Hours: 20-32 hours per week, between 8am-4pm
- Location: Madison, WI
- Paid Internship: $15.00/hour w/no benefits
- Date and hours subject to candidate availability
Essential Functions:
Support Social Listening Research
- Learn how to perform social listening and work through different parts of social listening research process (e.g., write queries, segment data, validate data, analyze data)
- Conduct a small social listening research project
Support Marketing Tactics
- Create a repository of marketing materials (e.g., photographs, social media posts) to support Campus Sonar’s strategic marketing approach
- Create and post content on Campus Sonar social media accounts in collaboration with the Campus Sonar Content Strategist to drive awareness of our organization and generate inbound leads
- Conduct social media analytics on Campus Sonar social media data to better understand effects of marketing efforts
Support Business Development Efforts
- Contribute to our customer intelligence efforts by updating contact records with pertinent information, social accounts, and recent news related to new leads in Campus Sonar’s Customer Relationship Management (CRM) system
- Track and understand major events happening on prospective client campuses to support relationship building
- Analyze business intelligence in Hubspot to better understand prospective clients and clients’ activities and potential needs
Support Client Success Outcomes
- Contribute to client deliverable and outcomes tracking activities using Campus Sonar’s CRM system and Teamwork project management system.
Other
- Collaborate with different teams
- Contribute to process development and improvement
- Train on and use various software and programs for analysis and client management (e.g., CRM platforms)
- Communicate with clients and internal audiences via presentations and written reports
- Perform other duties as assigned (e.g., conference or event planning; write content for the Campus Sonar website)
What You Get Out Of It And Why We Hope You Apply:
You will…
- Be involved in an up-and-coming approach to deliver strategic insights to higher education institutions
- Gain a deeper understanding of how business (in particular, a start-up) works
- Better understand the marketing lifecycle
- Apply analytics and strategic insight formation within and across business teams to drive positive client and organization outcomes
- Write and produce a variety of content for the industry, clients, and/or internal use
- Develop technical skills in a variety of research (e.g., Brandwatch) and CRM platforms (e.g., Hubspot)
- Grow your network of professional connections for future professional opportunities
- Work in a vibrant downtown location surrounded by other growing businesses with the ability to design a flexible schedule
We are looking for an intern with an interest in experiencing multiple facets of a social listening agency start-up in an environment of expert nerds, whether you are a student, changing careers, or getting back into the workforce.
Specifically, we are looking for an intern who is…
- Interested in business, marketing, communications, client success, research, or analytics
- Familiar and/or interested in higher education
- Analytical and strategic when approaching problems and data
- Resourceful when approaching work problems or tasks
- Willing to take on a variety of tasks and adapt to changing contexts
- Curious and interested in learning new things
- Able to collaborate and contribute in team settings, but also able to work independently
- An effective communicator both verbally and in writing
- Able to respectfully provide and receive constructive feedback
- Proficient in Microsoft and Google suite
- Experienced with social media platforms