Category Associate Marketing Manager

Best Buy

Best Buy is a leading provider of technology products, services and solutions. The company offers expert service at an unbeatable price more than 1.5 billion times a year to the consumers, small business owners and educators who visit our stores, engage with Geek Squad agents or use or the Best Buy app. The company has operations in the U.S and Canada, where more than 70 percent of the population lives within 15 minutes of a Best Buy store, as well as in Mexico where Best Buy has a physical and online presence.

As for our workforce, our employees’ knowledge, passion and commitment are recognized through pay, benefits and other rewards that are among the best in the industry, including an industry-leading employee discount on the latest and greatest products.

Position Details

Category Associate Marketing Manager
Twin Cities Metro
Richfield, MN

The Category Associate Marketing Manager (AMM )is responsible for developing, translating and activating against key category marketing strategies in support of the business objectives. There are two open AMM roles, one in Home Theater and one in the Mobile Department. Development of category and promotional strategies and plans will be critical to success within this role.

Key Responsibilities:

1. Strategic Planning

  • Creates strategic plans for key business units or initiatives. Assigned category is a small, less complex business or initiative. Plans generally have a six to nine-month planning horizon. Frequently co-creates with partners inside and outside of own work group 
  • Develops business cases that drive behaviors based on consumer needs. Produces reports that connect data to business issues. 
  • Applies understanding of customer behaviors and business acumen to build marketing plans that support broader company strategies. 
  • Develops progressive, relevant approaches to positively affect business based on forward looking business initiatives. 
  • Builds launch and go to market plans for vendor partners and category initiatives. 
  • Plans and executes overall messaging strategy across vehicles and tactics 
  • Manage vendor relationships, developing retail marketing plans to achieve category business/marketing goals. 
  • Develop vendor strategies that lead/participate in MDF negotiation for marketing activities 
  • Support annual vendor program development for assigned category.

2. Project Execution

  • Manages and/or executes strategic plans and projects end to end. 
  • Works primarily with immediate category merchant and other teams and marketing teams on small, less complex functions. 
  • Recommends and implements process improvements 
  • Manages and/or Creates process plans for key business units or initiatives. Considers required inputs, outputs and interdependencies 
  • Solicits multiple POV from intra-functional partners; develops a common POV to deliver a result. 
  • Oversee and execute/ensure all vendor MDF commitment requirements are made.

3. People Leadership

  • Provides clear direction, feedback and development to mentees and other individuals (not directly reporting) as applicable.

The ideal candidate will display:

  • Business Acumen 
  • Marketing Acumen 
  • Ability to apply role and intent of marketing vehicles 
  • Lead, manage, and facilitate vendor relationships, conversations, and negotiations 
  • Critical thinking and solution oriented 
  • Leadership ability and ability to influence/manage up 
  • Ability to think strategically in ambiguous situations 
  • Anticipate problems and business needs and proactively think through solutions

Basic Qualifications:

  • 6+ years of marketing or related experience 
  • 2+ years People or Resource leadership experience

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