The Central Marketing Manager is primarily responsible for TDS’s strategic and tactical marketing initiatives in acquiring profitable customers. The Central Marketing Manager manages all consumer and commercial marketing efforts and is responsible for generating demand to achieve gross add and revenue targets. They will analyze customer insights, consumer trends, market analysis and marketing best practices to build successful strategies.
This position develops, implements, and manages marketing campaigns using traditional and non-traditional marketing tactics. This includes developing marketing plans, testing strategies and providing creative direction. They are responsible for expense budget management and allocation to maximize revenue growth.
This role will design and implement lead nurturing programs and lead scoring. They must be familiar with commercial sales force automation tools and how marketing can impact lead life cycle management to increase propensity or speed of sales cycles to drive revenue goals. This role will work with Commercial Sales to determine where sales incentive programs are needed to support marketing campaigns. They will determine the program goals and budget, create the plan and analyze the program’s success.
The Central Marketing Manager will be responsible for tactic and campaign analysis to understand and evaluate tactic effectiveness and understand overall campaign effectiveness to drive changes where necessary. This includes continual research and testing of new/alternative ways to reach consumers/businesses.
Responsibility for marketing strategy, campaign management, and analysis means the Central Marketing Manager must gain a thorough understanding of market area including customer base demographics and segmentation, revenue opportunities and risks, product availability, and competitive threats.