Miller® is about building things that matter. We lead the welding industry in building advanced, solution-focused products and meeting crucial needs for welding safety and health.
We’re about the partnership and the work. Our products are designed with our users for manufacturing, fabrication, construction, aviation, motorsports, education, agriculture and marine applications.
Miller Electric Mfg. LLC, is headquartered in Appleton, Wisconsin, and wholly owned byIllinois Tool Works (NYSE: ITW). The company maintains its industry leadership by setting the standard for reliability, quality and responsiveness. Our tagline, “The Power of Blue®,” is inspired by the blue color of Miller equipment.
The company began with an innovation that responded to customer needs, growing from a one-man operation in 1929, to the world’s largest manufacturer of arc welding products. Miller keeps the tradition alive by focusing on its top priority: people.
The Channel Marketing Director is a key strategic role in the organization, reporting to the Director of Marketing. This leader will be responsible for go-to-market (GTM) strategies of established products in a fragmented market segment. It will focus on how we reach target customers, create demand and achieve competitive advantage throughout the customer journey. As many of the pre-purchase critical touchpoints occur online, a successful candidate must possess a strong digital marketing competence, including ecommerce experience. In addition, this role will require a data-driven mindset, with an ability to take consumer insight and turn it into actionable plans to deliver results through collaboration across all internal business units focusing on the fragmented market.