Chief Marketing Officer

American Health Information Management Association

The American Health Information Management Association (AHIMA) is a global nonprofit association of health information (HI) professionals with more than 71,000 members and more than 100,000 credentials in the field. The AHIMA mission of empowering people to impact health drives its members and credentialed HI professionals to ensure that health information is accurate, complete, and available to patients and providers. Its leaders work at the intersection of healthcare, technology, and business and are found in data integrity and information privacy job functions worldwide.

Making an Impact Since 1928

For more than 90 years, AHIMA has been a healthcare leader, providing education and professional development resources to health information professionals and students, while advocating on behalf of patients and the entire healthcare ecosystem. The organization has experienced several name changes that reflect the evolution of the profession, but their commitment and expertise have remained constant. As part of its 2023 content strategy, AHIMA is focused on critical issues, including social determinants of health (SDOH), information sharing, data quality and integrity, and the privacy and security of patient health information.

Position Details

Chief Marketing Officer
Chicago Illinois
Chicago, IL

The Role

AHIMA is seeking a transformative Chief Marketing Officer who can shape the marketing strategy, build a best-in-class function, and drive growth. They will be responsible for enhancing the brand, engaging new and existing members and customers, developing and executing an audience-centric strategy, expanding the digital-first strategy, and leading and structuring a high-performing team.

The new Chief Marketing Officer will report to the CEO, Wylecia Wiggs Harris and lead a total team of 21 people in the combined areas of social media, media relations, communications, meetings and events, marketing operations, and product management. Direct reports include Vice President, Product Management, Director, Brand Communications, Director Marketing Operations, and Director, Meetings.

Due to the entrepreneurial nature of this role, this individual will need to enjoy rolling up their sleeves and being outcomes oriented. This position will also require a high level of agility, flexibility, and adaptability.

The location of this role is flexible.

Candidate Profile

The new AHIMA Chief Marketing Officer will ideally be a sitting Chief Marketing Officer with a blend of health information technology and Association experience. Given the nature of the AHIMA business, an understanding of advocacy or some level of experience in non-profit organizations is key for this role. They will ideally combine best-in-class B2B2C marketing, where they will have developed an entrepreneurial and “start-up mentality”. Experience in growth and transformation environments or global businesses will be a plus.

This person will bring brand strategy/positioning, digital marketing, and PR/communications experience from either health tech organizations, healthcare associations, healthcare payers or providers, or data information services organizations. Membership marketing experience is not a requirement, but it will be important that they have had some exposure to membership businesses.

This leader will be known to balance an outcome and process focus with a history of driving marketing and communication that leads to tangible results. They will continuously anticipate marketing needs and have strategies in place to meet the needs of a growing, agile business. Importantly, this leader will always be innovating and testing new ways to do things. They will be a strong leader with great learning agility, a team builder, and developer of talent who is known for outstanding collaboration, effectively working across the organization, and results orientation.

In terms of the performance and personal competencies required for the position, we would highlight the following:

Creating Strategy

  • The inclination to seek and analyze data from a variety of sources to support decisions and to align others with the organization's overall strategy.
  • An entrepreneurial and creative approach to developing new, innovative ideas that will stretch the organization and push the boundaries within the industry.
  • The ability to effectively balance the desire/need for broad change with an understanding of how much change the organization is capable of handling, to create realistic goals and implementation plans that are achievable and successful.
  • An investigative spirit to understand the background and history of the organization prior to setting new strategies.

Executing for Results

  • The ability to set clear and challenging goals while committing the organization to improved performance, tenacious and accountable in driving results.
  • Comfortable with ambiguity and uncertainty; the ability to adapt nimbly and lead others through complex situations.
  • A risk-taker who seeks data and input from others to foresee possible threats or unintended circumstances from decisions; someone who takes smart risks.
  • A leader who is viewed by others as having a high degree of integrity and forethought in their approach to making decisions; the ability to act in a transparent and consistent manner while always considering what is best for the organization.

Leading Teams

  • The ability to attract and recruit top talent, motivate the team, delegate effectively, celebrate diversity within the team, and manage performance; widely viewed as a strong developer of others.
  • The ability to persevere in the face of challenges and exhibit a steadfast resolve and relentless commitment to higher standards, which commands respect from followers.
  • A leader who is self-reflective and aware of their own limitations; leads by example and drives the organization's performance with an attitude of continuous improvement by being open to feedback and self-improvement.

Relationships and Influence

  • Naturally connects and builds strong relationships with others, demonstrating strong emotional intelligence and an ability to communicate clearly and persuasively.
  • An ability to inspire trust and followership in others through compelling influence, powerful charisma, passion in their beliefs, and active drive.
  • Encourages others to share the spotlight and visibly celebrates and supports the success of the team.

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